On a jobsite, heavy equipment can be exceptionally useful, but transporting big machinery to and from the worksite can be difficult. Especially if you want your equipment shipped right — and safely — there are a number of factors to consider before transporting your machinery. Here’s what you need to know about shipping heavy equipment: Continue reading “What You Need to Know about Shipping Heavy Equipment”
In today’s world, heavy equipment is used across multiple industries, yet production machinery can also be dangerous, especially when handled without proper care. Lack of training or improper use can lead to minor or major accidents to people working on the jobsite. Although most new machines are fully integrated with data analytics, smart automation, and safety sensors, everyone should ensure that safety tips are kept in mind and implemented. Below are 7 safety tips for machinery operation: Continue reading “7 Safety Tips For Machinery Operation”
Ever wished you could hop on a dozer or excavator, and then just do whatever the heck you wanted?? Yeah, us too, and you can at heavy equipment theme parks throughout the country!! Diggerland USA, Dig This, and Extreme Sandbox are shaking up the amusement park industry with construction attractions that cater to individuals, families, bachelor/bachelorette parties, and corporate team-building trips alike! That sounds pretty awesome, so today we’re digging into Construction Theme Parks!! Continue reading “Rumbling, Car-Crushing Good Times at Construction Theme Parks”
It can be funny to see how over-the-top comic-book fans can be at events like Comic-Con, but then you realize people can be just as passionate about attending certain events in the heavy equipment industry. Okay, most of us don’t show up in costume, but trade shows, expos, and conventions are still a huge deal.
Trade shows are a unique opportunity to be surrounded by professionals and other individuals in your field, where conversations about work are easy and don’t require lengthy explanations about industry terms. This makes industry events fantastic opportunities to make connections, find that product that will take your business to the next level, and of course, compete with your colleagues for who can find the best giveaways.
Of course, convention and expo attendance that is truly successful requires some level of strategic planning. Below are our tips for maximizing your trade show attendance: Continue reading “7 Tips for Maximizing Your Trade Show Attendance”
There’s so much pressure over the holidays to give gifts that are both thoughtful and actually useful. That’s why we’ve made it easy to shop for your favorite construction worker by putting together 11 holiday gifts for construction workers. Continue reading “11 Holiday Gifts for Construction Workers”
One of Equipment Trader’s™ frequent partners – Commercial Truck Training – helps dealers develop commercial inventory departments from scratch. Yet too often, after their team leaves, the dealership’s top management stops following their expert advice and institutes new systems based on faulty assumptions about the equipment industry. These mistakes are classic cases of “fantasy vs. reality.” To help you avoid falling into these misconception pitfalls, we’re debunking 6 myths about equipment sales that don’t match the reality of the industry, along with our recommendations for each situation. Continue reading “Debunking 6 Myths about Equipment Sales”
As the leading online marketplace for buying and selling heavy machinery, Equipment Trader understands just how useful the Internet can be in finding your next piece of construction, agriculture, or lifting equipment. However, it is essential that online shoppers always be on the lookout for scams. Spikes in scams occur around the holidays in retail, and at the beginning and peak of the busy season in heavy machinery – but scams can happen all year round. Because we always want our customers to be safe, we’ve put together a list of 13 tips for avoiding scams when buying online. Continue reading “13 Tips for Avoiding Scams when Buying Online”
When it comes time to purchase equipment, where do you look? Buyers often turn to traditional dealers who offer both new and used equipment for sale, but there’s another option that shouldn’t be overlooked: purchasing formerly rented equipment from rental companies, such as United Rentals. As these dealerships update their rental fleets with new machines, they need to move on from their used equipment, which can create great deals for consumers. A number of rental companies sell their previously rented machines on Equipment Trader – from air compressors and excavators to loaders and scissor lifts – so today we’re breaking down the advantages of buying equipment that was previously a rental unit. Continue reading “Advantages of Buying Previously-Rented Equipment”
In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes.
It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5D of our ongoing Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Evaluate Email Campaign Success. Continue reading “Scrappy Marketing on a Budget: Evaluating Email Campaign Success”
As we head into the winter months, it’s time to prepare your equipment for colder weather, especially if your area will see snow and ice (if it hasn’t already). Fortunately, there are specific changes to the maintenance routine for your heavy equipment that can help you optimize your machinery’s performance all year long. Here are our tips for maintaining equipment in colder weather: Continue reading “Maintaining Equipment in Colder Weather”