Equipment Trader

One of Equipment Trader’s™ frequent partners – Commercial Truck Training – helps dealers develop commercial inventory departments from scratch. Yet too often, after their team leaves, the dealership’s top management stops following their expert advice and institutes new systems based on faulty assumptions about the equipment industry. These mistakes are classic cases of “fantasy vs. reality.” To help you avoid falling into these misconception pitfalls, we’re debunking 6 myths about equipment sales that don’t match the reality of the industry, along with our recommendations for each situation. Read More

As the leading online marketplace for buying and selling heavy machinery, Equipment Trader understands just how useful the Internet can be in finding your next piece of construction, agriculture, or lifting equipment. However, it is essential that online shoppers always be on the lookout for scams. Spikes in scams occur around the holidays in retail, and at the beginning and peak of the busy season in heavy machinery – but scams can happen all year round. Because we always want our customers to be safe, we’ve put together a list of 13 tips for avoiding scams when buying online. Read More

When it comes time to purchase equipment, where do you look? Buyers often turn to traditional dealers who offer both new and used equipment for sale, but there’s another option that shouldn’t be overlooked: purchasing formerly rented equipment from rental companies, such as United Rentals. As these dealerships update their rental fleets with new machines, they need to move on from their used equipment, which can create great deals for consumers. A number of rental companies sell their previously rented machines on Equipment Trader – from air compressors and excavators to loaders and scissor lifts – so today we’re breaking down the advantages of buying equipment that was previously a rental unit. Read More

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes.

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5D of our ongoing Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Evaluate Email Campaign Success. Read More

As we head into the winter months, it’s time to prepare your equipment for colder weather, especially if your area will see snow and ice (if it hasn’t already). Fortunately, there are specific changes to the maintenance routine for your heavy equipment that can help you optimize your machinery’s performance all year long. Here are our tips for maintaining equipment in colder weather: Read More

In a previous lifetime, I was a high school football coach where I learned that you only win if you take a systematic approach to training, coaching, and playing. Those early experiences led me to a mantra that I still live by today, “In a bad system, even a talented individual is likely to fail. In a great system, even an average person is likely to succeed.” It’s true in sports and it’s true in sales. I have seen exceptionally talented salespeople fail, because they were in a bad system or had no system at all. I have also seen relatively average salespeople succeed beyond their talent level, because they had adopted a strategic and systematic approach to their work.

Because sales systems can have a major impact on your dealership’s success, it’s important to understand the main components of an effective system. So what makes a great equipment sales system? Read More

Renting equipment is an increasingly popular trend, including on Equipment Trader, where we’re seeing more inventory being rented on our marketplace than ever before. From construction and agriculture to landscaping and technical trades, renting equipment is an appealing option across industries for business owners and workers, who receive the benefits of machine use without having to make the commitment of buying and owning. So today, we’re breaking down 7 big reasons to rent equipment. Read More

Equipment dealership marketing and sales look dramatically different than they did a few decades ago. Today, most buyers get the majority of their pre-purchase research online from an average of 30 touchpoints before making a purchase. In response to this changing landscape, dealers are increasingly relying on attribution analysis – the process of identifying which advertising channels convince consumers to make a purchase – to truly understand where their buyers are coming from and to guide their marketing and sales efforts. Read More

You may have seen our previous post about attribution analysis – the process of identifying which advertising channels convince consumers to make a purchase. Attribution matters because most big-item buyers – like those looking to purchase heavy equipment – get the majority of their pre-purchase research online from multiple sources, rather than coming into your dealership for the information. The complexity of today’s self-directed consumer sales journey makes attribution an essential element of lead intelligence that can significantly inform your advertising strategies. Read More

Drones are revolutionizing the construction industry, helping building firms cut costs, save time, minimize risks, ensure accuracy, improve communication, and work more efficiently. In fact, drones can improve construction at every phase of the project lifecycle, from preconstruction mapping to worksite inspections to promotional photography1. The rapid growth of drones in construction – a spike of 239% from 2017 to 20182 – means that building companies and equipment managers need to know what to consider when making a drone purchase. That’s why we’re breaking down 9 things to look for when buying a construction drone Read More

Drones, once a hobby for a few enthusiasts, are now prominently featured across a number of professional fields. Today, delivery and cargo drones transport goods across increasing distances1, military drones spy on enemy combatants, and ag-drones engage in precision farming2. More than any other industry, however, drones are being put to use on construction worksites, with drone use surging by 239% from 2017 to 20183. Infrastructure work now makes up 35.5% of professional drone-use, far ahead of the next two biggest drone-using industries, agriculture (25.5%) and transportation (10.2%)4.

Typically operated by project managers, technology managers, and superintendents, construction drones have many functions, as they can be used in every phase of the project lifecycle3. Equipped with GPS technology, as well as cameras and sensors that can capture images, video, thermal readings, and infrared data, drones can help improve project conceptualization, planning, measurement, building, management, reporting, monitoring, inspection, safety, security, and even marketing. Drones are revolutionizing construction at a breakneck pace, which is why today we’re breaking down 8 Ways Drones are Changing Construction Read More