Equipment Trader

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 4 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Establish Local Partnerships!! Read More

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 3 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Create Referral Programs!! Read More

Yes, yes, I know the title sounds negative. Losing sales, after all, is a dealership’s worst nightmare. But talking about what NOT to do helps dealers identify mistakes to avoid and highlights the more productive solutions commercial salespeople should pursue. It’s an important conversation, because some of those pitfalls are not just small stumbles along the way, but major setbacks that contribute to missed sales opportunities and negative attitudes among sales team members. In other words, highlighting “How to Lose Equipment Sales” allows us to have a discussion about if your dealership’s systems and practices perpetuate a culture of success or failure. Let’s dig into 3 quick scenarios: Read More

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 2 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Grow Social Media Influence!! Read More

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 1 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Develop Provoking Content!! Read More

“Construction is one of the least digitized industries…”

That’s according to Michael Wholey, an intelligence analyst for CB Insights, a firm that specializes in machine learning. Speaking to Curbed.com, Wholey describes how “many startups are seizing the opportunity to build technology that would increase efficiency within this market… As a result, funding and deal activity in the construction technology space has been increasing steadily over the past few years.” In fact, CB Insights estimates that $1.4 billion has already been invested in the global industry in 2018 alone! That’s an eye-popping number, so today we’re examining the explosive growth potential in the construction industry!! Read More

It’s very likely that you’ve noticed that drones, once a hobby for a few enthusiasts, have become major tools across a number of industries. Today, construction drones survey and map job sites, military drones spy on enemy combatants, and delivery and cargo drones transport goods across increasing distances. And now drones are even found on our agricultural farms!

Ag drones not only capture photographs, but can also use sensors to track factors like crop health, the presence of insects, and irrigation levels. Some ag pros even use drones to engage in “precision farming,” where the drones accurately and efficiently plant seeds and spray crops, saving time and money, and reducing waste. The global market for drone-powered solutions in agriculture is already estimated to be at $32.4 billion, with 74% of U.S. farmers currently using or considering adopting drone technology to assess, monitor, and manage their farms.

The growing popularity of ag drones is why Equipment Trader has now opened up our online marketplace to include drones as an option for buying and selling. We’re so excited that today on our blog, we’re reviewing 8 things to consider when buying an ag drone!! Read More

It’s very likely you’ve noticed that drones, once a hobby for a few enthusiasts, have become major tools across a number of industries. Today, construction drones survey and map job sites, military drones spy on enemy combatants, and delivery and cargo drones transport goods across increasing distances. And now drones are even found on our agricultural farms!

The global market for drone-powered solutions in agriculture is already estimated to be at $32.4 billion, while 74% of U.S. farmers are currently using or considering adopting drone technology to assess, monitor, and manage their farms. The growing popularity of ag drones is why Equipment Trader has now opened up our online marketplace to include drones as an option for buying and selling, and why today on our blog we’re quickly breaking down how ag drones have become a major tool for farmers!! Read More

As the Fall season begins, we’ll soon be feeling a chill in the air and warming up by a fireplace with cups of hot chocolate or coffee (possibly pumpkin-spiced). However, warming up your cold calls should be a year-round practice! Most new commercial sales consultants struggle to get started with cold calls, and it is by far the most frequent and recurring topic I receive questions about. I am a big proponent of network- and referral-based selling, but I am not against cold calling. In fact, cold calls very often make perfect sense, if you do them right. Read More

Whether it be social media, websites, or online listings, there is a plethora of ways that dealerships can use technology nowadays to elevate their business to the next level. Is your dealership taking advantage of technology to run a more efficient and ultimately successful business?

Welcome to Part 2 of our commercial dealership Technology Trends blog series produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

To that end, we’ve previously discussed how to take advantage of helpful technology available to commercial dealerships (you can read that post HERE). Today we’re talking about how to get dealership employees to buy-in to new technology solutions!! Read More

Whether it be social media, websites, or online listings, there is a plethora of ways that dealerships can use technology nowadays to elevate their business to the next level. Is your dealership taking advantage of technology to run a more efficient and ultimately successful business?

Welcome to Part 1 of our commercial dealership Technology Trends blog series produced through a partnership between Commercial Web ServicesCommercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers. To that end, today we’re talking about how to take advantage of the technology available to you!! Read More

Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory.

Welcome to Part 5 of our commercial dealership Successful Selling blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

To check out the previous entries in the Successful Selling series, just click on the titles below:

Today we’re talking about the importance of an updated website!! Read More