Equipment Trader

Drones are revolutionizing the construction industry, helping building firms cut costs, save time, minimize risks, ensure accuracy, improve communication, and work more efficiently. In fact, drones can improve construction at every phase of the project lifecycle, from preconstruction mapping to worksite inspections to promotional photography1. The rapid growth of drones in construction – a spike of 239% from 2017 to 20182 – means that building companies and equipment managers need to know what to consider when making a drone purchase. That’s why we’re breaking down 9 things to look for when buying a construction drone Read More

Drones, once a hobby for a few enthusiasts, are now prominently featured across a number of professional fields. Today, delivery and cargo drones transport goods across increasing distances1, military drones spy on enemy combatants, and ag-drones engage in precision farming2. More than any other industry, however, drones are being put to use on construction worksites, with drone use surging by 239% from 2017 to 20183. Infrastructure work now makes up 35.5% of professional drone-use, far ahead of the next two biggest drone-using industries, agriculture (25.5%) and transportation (10.2%)4.

Typically operated by project managers, technology managers, and superintendents, construction drones have many functions, as they can be used in every phase of the project lifecycle3. Equipped with GPS technology, as well as cameras and sensors that can capture images, video, thermal readings, and infrared data, drones can help improve project conceptualization, planning, measurement, building, management, reporting, monitoring, inspection, safety, security, and even marketing. Drones are revolutionizing construction at a breakneck pace, which is why today we’re breaking down 8 Ways Drones are Changing Construction Read More

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime – or at least, spending very few dimes.

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5C of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Implement Dynamic Emails. Read More

Prior to the Internet, a consumer’s path to purchase was relatively linear. They relied heavily on local equipment dealerships for knowledge and information about various pieces of machinery, coming directly to you – the dealer – at the beginning of their decision-making process. With the rise of online research, however, it is very rare for today’s customers to do their pre-purchase research in the store. This is particularly true for consumers looking to make major purchases – like heavy equipment. Read More

Success in equipment sales often comes down to small actions that place your dealership just ahead of the competition. Yet while the actions are small, the return in sales can be huge, which is why I refer to this principle as “the magnifier effect”. To think about it another way – consider a horse race where the lead horse only wins by a nose, but the prize money for 1st place is 10X what the runner-up receives. That is the power of the magnifier effect and why we are breaking down 6 Tips for Taking the Lead in Equipment Sales: Read More

Consumer expectations have changed over the years, and now more than ever before, people are expecting more from brands. They don’t just want a discount on products – they are craving information, personalization, and relevant content that fits their specific needs. 

But what is content marketing, exactly? Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, social media posts, etc.) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.1 This approach is strategic, effective, and comes across in a more authentic way to consumers. Many top companies are using this style of marketing in order to reach new audiences and to show consumers they aren’t just a brand trying to sell them a product – they are also a useful resource.

So whether you sell loaders for construction, compact tractors for farming, or any other type of heavy machinery, you might be wondering, “what exactly can content marketing do for my business?” Glad you asked. Let’s dive into 5 overall advantages of content marketing: Read More

The construction industry loses $1 billion every year due to equipment theft, and 83% of equipment owners have been the victim of theft. It’s a huge problem, but whether your worksite is home to excavators or forklifts, there are steps you can take to keep your equipment protected. We’ve collected some of the top equipment security tips and put them into one handy infographic – take a look! Read More

As part of my sales-consulting and dealership-training work, I often interview candidates for job positions in equipment sales and management. In fact, I interview over 50 candidates every year, and – just like the insurance commercial says – I know a thing or two because I’ve seen a thing or two. Almost every factor I’ve seen contribute to sales success can be placed into two categories: “Skill” and “Will” (a pair of terms I’ve adopted from “The Sales Manager’s Guide to Greatness” by Kevin F. Davis). Read More

I’m a big reader, averaging one book every two weeks. My topics are usually related to sales, customer service, leadership, or motivation. That may sound boring to some, but I consistently learn things that make me a better sales-consultant, dealer-trainer, and professional-coach. As the old saying goes, “when you’re through learning, you’re through.” In that spirit, I recently finished a great sales-management book titled, “The Sales Manager’s Guide to Greatness” by Kevin F. Davis. There are a lot of great ideas in the book which are relevant to equipment salespeople, but the topic that stood out most to me was the concept of “Skill and Will.” Read More

In the 1800s, the steam locomotive and the Transcontinental Railroad revolutionized transportation. In the 1900s, the automobile and the Interstate Highway System was another game-changer. Now that we’re in the 2000s, our roads are overcrowded, in poor condition, chronically underfunded, and increasingly dangerous. In fact, the American Society of Civil Engineers (ASCE) only gives the U.S. grades of C+ for bridges, D for roads, and D- for transit. Read More

Thankfully, gender equality in the workforce is continuing to improve. We still have a long way to go, but today, women make up 47% of the workforce¹ and you can find them in any number of roles. But there are still some professions – like construction, science, and technology – that have been, and still are, dominated by men. Looking at the construction field more narrowly, a new study has found that, while women make up a small minority of the construction workforce, recent increases in female employment has led to the highest share of women in construction in 20 years. Read More