The new year started off with a bang for the newly refreshed Equipment Trader as we took our new look to the World of Concrete expo, held January 17-20 in Las Vegas, Nevada. Bringing together construction and equipment professionals from around the world, this year’s WOC featured 1,455 exhibiting companies that were visited by 50,770 individuals.
We needed several days to put even a dent into checking out the other exhibits, which spanned over 681,196 square feet of the Las Vegas Convention Center. Our new logo and colors, as well as the redesigned booth were quite eye-catching. Everyone wanted to come by to grab an awesome color-changing cup!
Pictured left to right: Marketing Event Coordinator Lauren Ciampoli, National Sales Director Shalynn Haddox, Advertising Sales Account Executive Ryan Hardin, Advertising Sales Account Executive Sarah Omar, Brand Strategist Lauren Fowler, Sales Manager Mike Hyde, Sales Manager Cindy Truitt, Advertising Sales Account Executive Ted Coller