Digital Importance

When we talk about the importance of digital technology, some people think of improved communication, new channels for lead generation, and efficiency in the workplace. And some people start to feel so frustrated that their eyes start twitching. The extreme pace at which it seems technology leaps forward can definitely feel overwhelming. Yet the reality is that digital technology continues to transform how we purchase equipment, build projects, and manage teams. Understanding the importance of digital technology is quickly becoming a necessity to succeed in the industry. So take a big breath if you need to, and let’s dig deeper into this topic!! 

According to Forbes, 82% of consumers conduct research online prior to making a major purchase. With the shift to digital, equipment listings that were once originally located in hard-to-find niche magazines are now gaining wider visibility through online marketplaces like Equipment Trader. In just a few keystrokes, sometimes with help from large advertising portals, consumers can easily find their desired piece of equipment.

For John Porter, Senior Project Manager at Carolina Marine Structures, the use of technology is not just an option; it’s an absolutely necessary. It’s now commonplace for John to see drones easily surveying and mapping project-sites, including areas his teams could not usually reach. Worksite equipment now uses GPS coordinates to guide operations with an inch of specifications. And PDFs of blueprints are now easily downloaded onto mobile devices as managers access plans on-the-go. What once were futuristic luxuries are now modern-day features incorporated into John’s daily workflow, saving Carolina Marine Structures enormous amounts of time, money, and resources.

Technology isn’t just about making machines more user friendly – it’s also about developing new methods to manage risk and safety. These programs can analyze building plans for structures before construction even begins. Capterra Inc. explains how “engineers and contractors can then pinpoint areas of high risk for worker injury, improve maintenance access, and maintain a safer job site.”

Next time you visit your jobsite, look around. Think of all of the advancements that have occurred within the last few years with the assistance of digital technology. Then, imagine 5 years from now, and how much different this same job site may look. Digital technology will continue to reinvent everything we currently know and do in the industry. Keeping up with today’s innovations will keep your business relevant tomorrow.

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