We can’t quite figure out why some dealers don’t include pricing in their online listings. Consumers are much more likely to become hard leads and actual buyers if they can get more information about a product early on. Before making an online purchase especially, today’s buyers like to do almost all of their research and come as close as possible to making a decision before they ever reach out to a dealer. In fact, many consumers simply skip over listings that don’t include all of the relevant information they need to make their decision. In other words, customers are ignoring listings without pricing details.
We see this play out consistently in Equipment Trader’s internal analytics. Listings with equipment prices perform better than listings without pricing in every possible category. Check out the eye-opening stats below, which should prove to dealers everywhere that Listing Your Equipment Price Matters!!!