The United States has been battered by huge storms over the past few weeks, as Hurricanes Harvey, Irma, and Maria decimated parts of Texas, Florida, and Puerto Rico. These areas continue to need help recovering, but there is a dramatic shortage of skilled workers who are available for rebuilding sections of Houston, neighborhoods in the Florida Keys, and most of the island of Puerto Rico. So where is all the skilled labor?? Read More

It’s perhaps one of the biggest tensions that marketing professionals have to wrestle with: How far is too far? Dealers selling anything from dozers and big-rigs to toothpaste and toys have to figure out ways to be relevant, edgy, and interesting, while still keeping their target demographics in mind. How can we keep our current customers feeling good about our products so they don’t leave, while also being dynamic enough to bring in new buyers – especially younger generations that can keep your company in business for decades to come?? Read More

I get calls on a regular basis from new commercial sales consultants and most have the same question, “What is the quickest way to grow my sales volume?” My answer to that question is always the same: take a “systematic approach” to the business. No one thing can really jump start sales, but over the last seventeen years training commercial operations, we have come up with a formula that works. As one of our most successful students, Nick Henshaw has said, “Just drink the Kool-Aid.” What Nick means is that simply following the cookie cutter system I created will really work. Ready? Here are 9 Steps to Equipment Dealership Success — and yes, they require work!! Read More

Popcorn in hand, you take your seat as the lights lower and the projector begins to hum, lighting up the screen in front of you. At the movie theater you’re settled in for a couple solid hours of entertainment. But before you bought your ticket, hundreds of workers were putting in months of hard work to create the movie-set. We don’t often think of Hollywood as involving the construction and transportation industries, but building and driving are big parts of the work it takes to bring movies to life!! Check out some amazing industry stories below (and after, we’d love for you to tell us who would play you in a movie)!! Read More

Forklifts are typically considered equipment for indoor use, transporting materials from one place to another within a manufacturing or storage facility. However, these machines aren’t just for Amazon or Walmart warehouses. Heavy-duty forklifts are quite often an integral part of construction projects for moving heavier materials and other items on a job site. The far-reaching use of this equipment in both indoor and outdoor environments has led engineers to update the forklift with more modern components for greater efficiency and safety. The result of such futuristic innovation has been the Intelligent Forklift!! Read More

We can’t quite figure out why some dealers don’t include pricing in their online listings. Consumers are much more likely to become hard leads and actual buyers if they can get more information about a product early on. Before making an online purchase especially, today’s buyers like to do almost all of their research and come as close as possible to making a decision before they ever reach out to a dealer. In fact, many consumers simply skip over listings that don’t include all of the relevant information they need to make their decision. In other words, customers are ignoring listings without pricing details. Read More

You have been through the scenario before.  Your sales people make their business plans, you review them together, and six months later, nothing has happened!  They are doing all of the things they did the year before!  All of the great intentions of contacting new prospects, expanding their business base, and initiating a marketing program are still on paper, but they were never implemented.  Before we point the finger at a lack of follow-through, look in the mirror first.  Did you create any accountability with their plans?  The answer is usually no. Read More

Industries from construction and agriculture to logistics and transportation use various truck scales for diverse weighing needs. However, paying a small fortune for new equipment — or paying frequent rent that keeps adding up — might not be feasible for many businesses. The trick is to find the right truck scale that doesn’t break the bank, but still offers a superior weighing solution. Read More

We ride in other people’s cars with Uber and Lyft. We stay in other people’s apartments and houses through Airbnb. It makes sense that we might also rent heavy equipment from one another. In fact, this is a growing trend, as many contractors, technicians, and other industry professionals are beginning to engage in peer-to-peer rentals. Because thousands of pieces of equipment are available to rent on Equipment Trader everyday, we thought we’d dig deeper to find out What’s the Deal with Peer-to-Peer Equipment Rentals!! Read More

There’s a long history in our industry of projects that push the limits of human achievement, break new ground in innovative ways, and support communities by providing necessary services. But we all know that in the midst of all that success, there are still projects that go over budget, over time, and, in some cases, leave clients somewhat less than happy. In the interest of ever-greater progress, there are new efforts to embrace lean construction techniques. Lean Construction brings heightened efficiency and culpability to construction projects, so that everyone involved can leave a project with greater satisfaction (and profit). Read More