8 Tips for Selling Your Equipment

Online research is crucial to many buyers today, and if selling your heavy equipment is a top priority, posting it on Equipment Trader is a great place to start reaching those buyers. We have millions of visitors actively looking for their next piece of machinery on our site each month, so you’re sure to get plenty of eager eyes on your unit. Wondering how to get the most bang for your buck? Check out our top 8 tips for making sure your Equipment Trader listing stands out from the rest: Continue reading “8 Tips for Selling Your Equipment”

 Tips for Buying Heavy Equipment Online

COVID-19 has the majority of the country staying at home. If you had been interested in buying heavy equipment, the quarantine might have put a damper on your plans — but in today’s world, it really doesn’t have to. With all of the technology to which we have access, buying machinery is still possible with minimal in-person contact. So, are you still looking to buy? Despite the stay at home orders, it’s still possible with a few easy tips.

Check out our quick tips for buying heavy equipment online: Continue reading ” Tips for Buying Heavy Equipment Online”

What’s The Fuss About Content Marketing?

Consumer expectations have changed over the years, and now more than ever before, people are expecting more from brands. They don’t just want a discount on products – they are craving information, personalization, and relevant content that fits their specific needs. 

But what is content marketing, exactly? Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, social media posts, etc.) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.1 This approach is strategic, effective, and comes across in a more authentic way to consumers. Many top companies are using this style of marketing in order to reach new audiences and to show consumers they aren’t just a brand trying to sell them a product – they are also a useful resource.

So whether you sell loaders for construction, compact tractors for farming, or any other type of heavy machinery, you might be wondering, “what exactly can content marketing do for my business?” Glad you asked. Let’s dive into 5 overall advantages of content marketing: Continue reading “What’s The Fuss About Content Marketing?”