How to Rent a Forklift

Do you need a forklift but don’t currently have one? Maybe you’ve received an unexpected shipment to your business – and it’s too heavy to unload by hand. Perhaps you own a forklift, but it’s down for repairs. Maybe you’re just starting a business and you need a forklift now.

Whatever your situation is, if you’ve never rented a forklift before, you probably have some questions. Fortunately, this post will give you all the information you need to make an informed decision:

Continue reading “How to Rent a Forklift”

Lead Enrichment 101: The Basics

More than ever, consumers have turned to the Internet to learn about, browse for, and complete transactions. For equipment, this trend feels different than the shopping process of years past. Instead of dealers like you talking with consumers face-to-face while they contemplate their purchase, now, a huge portion of that process has moved online.

As a dealer, accurate inventory listings on our marketplace and up-to-date contact information, helps you provide valuable information and participate in the pre-purchase process.

But what happens when an interested buyer picks up the phone to inquire about one of your units they saw online? How do you have a conversation with the lead naturally, helpfully, and in a way that shows you understand their personal goals and needs? Continue reading “Lead Enrichment 101: The Basics”

5 Tips for Lowering Construction Costs During COVID-19

The coronavirus pandemic has disrupted businesses across all sectors. One industry that really felt the impact of the pandemic was the construction industry. Projects across the country were abruptly brought to a halt. Limited work exemptions and mandatory restrictions further created challenges.

These will continue to impact construction for several months until the pandemic comes under control. The following tips can help you overcome the cost challenges that your projects might face. Continue reading “5 Tips for Lowering Construction Costs During COVID-19”

How Self-Contained Compactors Help End Waste Storage Woes

Waste management can be a real problem when the amount of waste produced is enormous. Trash compactors or garbage compactors are often used to reduce the volume of waste and manage it efficiently. Businesses that are looking for a solution to their waste management problems can likely benefit from self-contained compactors. Continue reading “How Self-Contained Compactors Help End Waste Storage Woes”

What You Need to Know about Shipping Heavy Equipment

On a jobsite, heavy equipment can be exceptionally useful, but transporting big machinery to and from the worksite can be difficult. Especially if you want your equipment shipped right — and safely — there are a number of factors to consider before transporting your machinery. Here’s what you need to know about shipping heavy equipment:  Continue reading “What You Need to Know about Shipping Heavy Equipment”

7 Safety Tips For Machinery Operation

In today’s world, heavy equipment is used across multiple industries, yet production machinery can also be dangerous, especially when handled without proper care. Lack of training or improper use can lead to minor or major accidents to people working on the jobsite. Although most new machines are fully integrated with data analytics, smart automation, and safety sensors, everyone should ensure that safety tips are kept in mind and implemented. Below are 7 safety tips for machinery operation: Continue reading “7 Safety Tips For Machinery Operation”

Scrappy Marketing on a Budget: Evaluating Email Campaign Success

Scrappy Marketing on a Budget: Evaluating Email Campaign Success

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes.

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5D of our ongoing Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Evaluate Email Campaign Success. Continue reading “Scrappy Marketing on a Budget: Evaluating Email Campaign Success”

Ability & Attitude: Qualities of the Most Successful Salespeople

As part of my sales-consulting and dealership-training work, I often interview candidates for job positions in equipment sales and management. In fact, I interview over 50 candidates every year, and – just like the insurance commercial says – I know a thing or two because I’ve seen a thing or two. Almost every factor I’ve seen contribute to sales success can be placed into two categories: “Skill” and “Will” (a pair of terms I’ve adopted from “The Sales Manager’s Guide to Greatness” by Kevin F. Davis). Continue reading “Ability & Attitude: Qualities of the Most Successful Salespeople”

Skill & Will in Equipment Sales

I’m a big reader, averaging one book every two weeks. My topics are usually related to sales, customer service, leadership, or motivation. That may sound boring to some, but I consistently learn things that make me a better sales-consultant, dealer-trainer, and professional-coach. As the old saying goes, “when you’re through learning, you’re through.” In that spirit, I recently finished a great sales-management book titled, “The Sales Manager’s Guide to Greatness” by Kevin F. Davis. There are a lot of great ideas in the book which are relevant to equipment salespeople, but the topic that stood out most to me was the concept of “Skill and Will.” Continue reading “Skill & Will in Equipment Sales”

Striking Gold: Cultivating Your Top Customers for Continued Success

The California Gold Rush may have ended over 160 years ago, but there is still gold to be found among your own customers. Every time I give a seminar or consult for a dealership, I’m asked, “What’s the fastest way to grow my business?” My answer is always the same: “Through your best clients.” Just like gold that has been wisely invested, our top customers maintain and increase in value over time, providing both retained business and prospect referrals. Continue reading “Striking Gold: Cultivating Your Top Customers for Continued Success”