“Welcome to the Construction Site, May I Take Your Order?”

They may look like they belong in a fast-food drive-through, but wireless headsets are becoming more and more common on construction sites and other work-zones. Job-sites can be very loud and when messages are missed or misunderstood, safety risks go up and productivity goes down. That’s why, as technological innovations have advanced, wireless headsets have increasingly been seen as a solution to communication issues at work. In recognition of this growing trend, we’re breaking down how you can Optimize Your Worksite with Wireless Headsets!! Read More

We can’t quite figure out why some dealers do not include photos in their online listings.

Buyers are always going to want to know what a piece of equipment looks like before they buy it, and they deserve as much if they are going to spend a decent amount of money on a machine. But providing photos is not only a seller best-practice for ethical reasons, it’s also better for business. Read More

2018 has so far been a breakthrough year. Our commercial sales training program has had more telephone calls in the last two months from dealerships who suddenly want to get into commercial sales than in the last five years combined. Over the last few years, sales have hit records as an improving economy, rising wages, and low interest rates have driven consumers to invest in new machinery. Read More

As news coverage focuses on improvements to our infrastructure, priced around $1.5 trillion, there’s one big project from the early days of highway construction that still hasn’t been finished: Interstate 95.

The famous highway stretches along the East Coast, from Miami, Florida to the U.S.-Canada border crossing near Houlton, Maine. As America’s most-used highway, I-95 is a massively long stretch of road, reaching almost 2,000 miles and passing through major cities like Jacksonville, Richmond, Washington D.C., Baltimore, Philadelphia, New York City, Boston, and Portland. Read More

News stations were buzzing earlier this week when SpaceX successfully launched its Heavy Falcon rocket into space, marking “the first time a rocket this powerful has been sent into space by a private company,” according to the New York Times. The launch was also notable for its side boosters, which once detached from the rocket, flew back down to the launch pad, instead of falling apart as has been typical in NASA launches. But while reporters fawn over spaceships that might one-day be useful, there is futuristic technology currently on construction job-sites that is altering the industry in innovative and revolutionary ways. In this post, we’re breaking down some of the Technology that is Revolutionizing Construction!! Read More

There’s a reason Equipment Trader is the leading online marketplace for buying and selling equipment. Well, actually, there are a few reasons. Today we’re going to talk about one that really excites our dealers: the opportunity to optimize their inventory listings so that they can more quickly and efficiently connect with the buyers who are most likely to be interested and make a purchase. Keep reading to explore 4 Tips for Optimizing Inventory Listings!! Read More

Cranes are taking turns lifting gigantic rocks. Virtual reality headsets are transporting people to worksites around the world. Concrete trucks are spinning on the show room floor. Screens and signs are filled with fun, dynamic graphics. Business cards are exchanged for chances to win smart-tablets and gift-cards. And the Equipment Trader table is handing out our famous color-changing cups (yellow when warm, green when cold).

The scene of your typical trade show is pretty well known, but it also demonstrates a compelling and complicated paradox that we don’t always talk about, related to just how important the set-up of your booth really is. Read More

Recently, we’ve been talking about using referrals to gain appointments with prospects. In November, I wrote about “leverage” and how you can create influence over customers by building positive and productive relationships. This relational leverage is valuable because it gives dealers the ability to ask for important favors from customers, like referrals. Then, in December, we talked about how those referral calls typically go and why they work so well when engaging a prospect.

As we dive deeper into the process of gaining referrals, I want to mention a saying that I live by: “In a bad system, even a great salesperson will most likely fail. But in a great system, even an average salesperson will most likely succeed!” Our system to Gain Endless Referrals is called our “Vendor Referral Program.”  Here are the main focal points: Read More

It is a common refrain in our society that it is hard for young people to find jobs. There are many reasons for this, from economic uncertainty limiting the creation of new positions to insufficient salaries and benefits for qualified applicants. On the other hand, there are a number of fields which are not typically considered by the average young person, but which have a large need for workers. Foremost among industries experiencing a labor shortage is the field of construction.

Unfortunately, construction jobs no longer seem to appeal to rising generations as they once did. According to Builder Magazine, of the 74% of young Americans who have decided on a preliminary career path, only 3% have expressed an interest in construction and a whopping 63% say they’ll give the industry little or no consideration. By another estimate, for every 5 skilled workers who retire, there is only 1 new worker entering construction. Read More

Wow. It seems like just yesterday that we were wrapping up 2016, and now here we are marking the end of 2017!! It’s been a big year on the Equipment Trader official Facebook page (which you can visit at www.facebook.com/equipmenttrader). Actually, it’s been far-and-away our biggest year on Facebook ever!!

We went from posting just a few things in 2016, to this year publishing a post every single day, earning hundreds of thousands of views each month!! We cannot thank you enough for contributing to this huge success. We also owe a debt to some very funny memes, most created in-house by our Specialty Content Writer!! Read More