Equipment Trader

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 1 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Develop Provoking Content!! Read More

As the Fall season begins, we’ll soon be feeling a chill in the air and warming up by a fireplace with cups of hot chocolate or coffee (possibly pumpkin-spiced). However, warming up your cold calls should be a year-round practice! Most new commercial sales consultants struggle to get started with cold calls, and it is by far the most frequent and recurring topic I receive questions about. I am a big proponent of network- and referral-based selling, but I am not against cold calling. In fact, cold calls very often make perfect sense, if you do them right. Read More

Whether it be social media, websites, or online listings, there is a plethora of ways that dealerships can use technology nowadays to elevate their business to the next level. Is your dealership taking advantage of technology to run a more efficient and ultimately successful business?

Welcome to Part 2 of our commercial dealership Technology Trends blog series produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

To that end, we’ve previously discussed how to take advantage of helpful technology available to commercial dealerships (you can read that post HERE). Today we’re talking about how to get dealership employees to buy-in to new technology solutions!! Read More

Whether it be social media, websites, or online listings, there is a plethora of ways that dealerships can use technology nowadays to elevate their business to the next level. Is your dealership taking advantage of technology to run a more efficient and ultimately successful business?

Welcome to Part 1 of our commercial dealership Technology Trends blog series produced through a partnership between Commercial Web ServicesCommercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers. To that end, today we’re talking about how to take advantage of the technology available to you!! Read More

Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory.

Welcome to Part 5 of our commercial dealership Successful Selling blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

To check out the previous entries in the Successful Selling series, just click on the titles below:

Today we’re talking about the importance of an updated website!! Read More

In today’s marketplace, customers often wonder if good customer service still exists. For some consumers, past negative experiences make them dread having to reach out to a business for assistance. Fortunately, that is not the case with Equipment Trader!

Our Key Support Team is more than just customer service; we are a team of dedicated, unique individuals with decades of combined experience and a vast knowledge of the commercial industry. We work tirelessly to establish genuine relationships between Equipment Trader and our dealers, demonstrating that we truly share a strong partnership with them. The Key Support Team is comprised of Implementation Specialists, Customer Success Representatives, and a Help Desk Specialist, each of whom play an integral part in dealer success. Read More

Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory.

Welcome to Part 4 of our commercial dealership Successful Selling blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

To check out the previous entries in the Successful Selling series, just click on the titles below:

Today we’re talking about creative strategies for getting prospects to visit your website!! Read More

Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory.

Welcome to Part 3 of our commercial dealership Successful Selling blog series, produced through a partnership between Commercial Web ServicesCommercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

To check out the previous entries in the Successful Selling series, just click on the titles below:

Today we’re talking about utilizing social media to improve sales!! Read More

Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory.

Welcome to Part 2 of our commercial dealership Successful Selling blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

If you want to learn more about how internal metrics can maximize website data to help dealers attract customers, check out Part 1 of our series HERE. Today, we’re talking about how technology can influence sales pitches!! Read More

Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory.

Welcome to Part 1 of our commercial dealership Successful Selling blog series, produced through a partnership between Commercial Web ServicesCommercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers. To that end, today we’re talking about internal metrics that maximize website data to help dealers understand, approach, and capture the attention of customers. Read More

New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to Basics!

Welcome to Part 4 of our commercial dealership Back to Basics blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

To check out the previous entries in the Back to Basics series, just click on the titles below:

Today we’re talking about the strategic benefits of market analysis. Read More

New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to Basics!

Welcome to Part 3 of our commercial dealership Back to Basics blog series, produced through a partnership between Commercial Web ServicesCommercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

If you want to learn more about best practices for inventory photos, check out Part 1 of our series. More interested in keeping your listings updated and accurate? Then check out Part 2 of our series! Today we’re talking about the importance of usability when it comes to website design. Read More