News stations were buzzing earlier this week when SpaceX successfully launched its Heavy Falcon rocket into space, marking “the first time a rocket this powerful has been sent into space by a private company,” according to the New York Times. The launch was also notable for its side boosters, which once detached from the rocket, flew back down to the launch pad, instead of falling apart as has been typical in NASA launches. But while reporters fawn over spaceships that might one-day be useful, there is futuristic technology currently on construction job-sites that is altering the industry in innovative and revolutionary ways. In this post, we’re breaking down some of the Technology that is Revolutionizing Construction!! Read More

The first 3D-printed building in Europe was recently completed, demonstrating the efficiency of 3D-printed construction. Printing the structure – referred to as the Building on Demand (BOD) – took less than 3 months!! The walls themselves took only 50 hours to print on-site in Copenhagen, Denmark. Now that is quick work!! Anticipated to be used for office or hotel space, the BOD is impressive in its own right, but also demonstrates the industry’s slow but certain turn towards 3D-printing for construction. That’s why today we’re looking at 3D-Printing in Construction: Breakthroughs and Benefits!! Read More

Construction has quietly been taking some giant steps into the future. Most recently, Microsoft announced that its mixed reality (MR) headset will be compatible with hard-hats beginning 2018.

MR headsets place clear digital screens in front of the user’s eyes, allowing the user to view the real world and virtual images at the same time. With advanced programs, MR headsets can even adjust the virtual images based on what is happening in reality. For example, a navigational arrow attempting to guide you to a GPS-selected location would adjust direction, depending on which way you turn. Or, if you wanted to temporarily keep tabs on your laptop power, a battery icon could appear whenever you look at the laptop, but disappear if you look away. Okay, but what does this have to do with construction?? Read More

Forklifts are typically considered equipment for indoor use, transporting materials from one place to another within a manufacturing or storage facility. However, these machines aren’t just for Amazon or Walmart warehouses. Heavy-duty forklifts are quite often an integral part of construction projects for moving heavier materials and other items on a job site. The far-reaching use of this equipment in both indoor and outdoor environments has led engineers to update the forklift with more modern components for greater efficiency and safety. The result of such futuristic innovation has been the Intelligent Forklift!! Read More

In the last few years, 3D printing has blown past the niche-interest stage and evolved into a pragmatic tool in many industries, including manufacturing and construction. The rapid progress of its use, from simple design and production to the manufacturing of complete structures and even buildings, speaks to the revolutionary nature of the technology. However, despite its ongoing boom in the industry, 3D printing remains an abstract mystery for many builders. So, today we want to help guide your understanding of 3D technology from futuristic innovation to a practical tool you could – and possibly should – one day utilize on your job sites!!
Read More

There’s a growing concept in sales that is changing how we think about online advertising: “multi-click attribution.” Traditionally, credit for a sale is given to whatever source last came into contact with a consumer; that’s called “last-click attribution.” But as the pathway of online sales becomes more complex, it’s increasingly important to recognize the role of multiple sources of contact which encourage purchases at various times in various ways. This more nuanced approach to understanding online marketing and sales is called multi-click attribution and it can be an extremely important tool in guiding your marketing dollars! Read More

Some days we may wish for simpler times, like those in Mayberry, but business is no longer as easy as opening the doors to your dealership and waiting for customers to arrive. Success now requires utilizing your computer or smartphone to take full advantage of opportunities to develop leads online, using emerging and innovative methods. Digital advertising in an online marketplace is a smart way to keep your business growing by meeting millions of buyers where they are – the Internet. Read More

Before online ads and targeted emails, and even before telemarketing and robocalls, sales often involved door-to-door salesmen and saleswomen traveling across the country, pitching to strangers. It was the coldest call imaginable, but also the only way to develop a hard lead outside of a customer physically entering a store or dealership. As technology developed, phone calls, emails, and website live-chat features have each, in turn, become widely accepted across industries as additional methods for contacting and nurturing leads. Read More

*Be sure to check out our new post about Rethinking Leads in a Changing World!!

Phone calls, emails, and walk-ins are each important leads for a dealership. With buyers becoming more technology savvy and conducting more research on their own, it’s important that the highest quality experiences are provided. We’ve previously outlined the importance of direct follow-ups. But how do you know what really works when it comes to developing your leads?  If you aren’t measuring or tracking lead information, then you can’t analyze, compare results, or make the most informed decisions possible about your sales strategies. So how can you track leads?? Read More