Featured Posts
Sea of Opportunity: Tips for Organizational Networking
Here’s a fun fact: bottlenose dolphins and “false-killer whales” (which happen to look like orcas) are distinct species, but often form interspecies “super-pods” to coordinate hunting, with dolphins eating first and making way for the false-killers to prey… Read More
Creating a Culture of Worksite Safety
Construction workers can sometimes feel like Merle Haggard singing the Working Man Blues, “working as long as my two hands are fit to use.” But as committed as laborers and technicians are, even the hardest working employee can… Read More
10 Tips for Building the Best Equipment Dealership Team
I get phone-calls and emails almost weekly from new commercial equipment salespeople. Many of them are near the end of a three- or six-month draw against commission and are looking for answers on how to survive when their… Read More
Scrappy Marketing on a Budget: Create Referral Programs
In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think… Read More
How to Lose Equipment Sales
Yes, yes, I know the title sounds negative. Losing sales, after all, is a dealership’s worst nightmare. But talking about what NOT to do helps dealers identify mistakes to avoid and highlights the more productive solutions commercial salespeople… Read More
Scrappy Marketing on a Budget: Grow Social Media Influence
In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think… Read More