Equipment Trader

The movie “The Right Stuff” was the story of the early jet test pilots and the first seven astronauts selected by the NASA space program for the Mercury project.  The courage and tenacity of these pioneers is a testimony to the human urge to go beyond danger and fear to reach what is often believed unreachable.  I look at the sales profession in the same light.  No, you don’t face the danger that a test pilot or astronaut would have faced, but you do need the courage and belief that you can reach new heights by becoming a true “sales professional.” I want to define the term “sales professional” in this article.  I come across numerous sales people who want to be successful but struggle, often through no fault of their own.  Do you have “The Right Sales Stuff?” Let’s find out! Read More

Sometimes on my walk to work, I stop to stare up at the buildings around me. I’m always struck by the beauty of the architecture. Of course, standing there looking up, you have to be careful to not be struck by bird poop, but thankfully that’s seldom. But seriously, it’s amazing to think about how, even though we design and construct buildings, so often Our Buildings Shape Us. Read More

Back in my days at Liebherr, I’d have customers calling complaining about photos we used in our marketing materials.  They’d get mad if the pieces of equipment looked “too clean” or “too photoshopped”. They wanted to see dirt and grit and action shots. We live in such a visual world. Media plays a big part in that, especially the Internet and the use of social media. With sites like Pinterest that allows followers to redesign their homes or man caves, or snapchat that provides a variety of wacky filters, our society has become reliant on a visual process. I feel like referencing Liebherr and Pinterest in the same paragraph is a crime against humanity. Read More

It still surprises me when I come across a franchise dealer who is not fully utilizing his co-op advertising funds. To me, it’s the same thing as throwing half your paycheck in the trash. Co-op funds are earned by dealers. It’s not a present from the OEM. These funds are designed to help drive more leads that will convert to more sales. Read More

Whether they pronounce a word incorrectly or use it in the wrong context, kids always seem to have perfect timing to make us laugh. Thanks to the internet and social media, these hysterical moments are turned into unforgettable images that hold a special place in all of our hearts. Even on the construction site, Kids Say the Darnedest Things!!  Read More

“Social media is here; It’s not going away; it’s not a passing fad.”

Lori Ruff, social media influencer.

According to Hootsuite, there are over 3 billion internet users and 2 billion of them actively use social media. So why is there hesitation from some businesses to embrace it? Lindsey Wreggelsworth, Product Marketing Manager for Commercial Web Services says businesses’ resistance to developing a social presence is due to 3 common misconceptions: Read More

When we talk about the importance of digital technology, some people think of improved communication, new channels for lead generation, and efficiency in the workplace. And some people start to feel so frustrated that their eyes start twitching. The extreme pace at which it seems technology leaps forward can definitely feel overwhelming. Yet the reality is that digital technology continues to transform how we purchase equipment, build projects, and manage teams. Understanding the importance of digital technology is quickly becoming a necessity to succeed in the industry. So take a big breath if you need to, and let’s dig deeper into this topic!!  Read More

“My father didn’t tell me how to live; he lived, and let me watch him do it.” – Clarence B. Kelland

This quote resonates with many in the construction industry who were “born to build.” Chris Fowler, owner of Artistic Pools, says “I remember sitting on my father’s lap, in a machine that’s 1,000 times bigger than me, and holding the joysticks hand-in-hand with him. To me, these are what my best memories look like.” For Chris, and so many others, an inherited, generational passion for construction overlaps into all aspects of life and family. Read More

Know your audience” is such a broad phrase.  If you are talking to a marketer, it relates to acknowledging consumer identities, often through a variety of fancy metrics. If you are talking to a project manager, it may mean recognizing the work ethic and skills of employees at a job site. Regardless of your profession, knowing your audience can be a daunting task with so many different types of individuals in the world, each with their own unique style of communication.

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Houses are built, roadways are paved, and buildings are erected every day. But building a community isn’t quite so literal. To build a community is to embrace that community. Garrett Holden, President of MT Carter Contracting, understands that more than anyone. The company was created in honor of a fallen friend, Mark Carter. Mark was deployed with SEAL Team Six to Iraq when he lost his life fighting for our freedom. Mark gave his all, to our country and his team, and MT Carter Contracting uses his legacy as their continued inspiration. Read More

Being able to take ownership of the small details, like acknowledging when a coworker went out of their way to help you, is extremely important. The small details are beneath no one.  Often times, businesses concentrate only on the larger, more “significant,” profitable aspects and assume that this is what will garner success.
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The term “company culture” gets thrown around negligently. It’s like, “I ordered P90X, I work out!” But did you actually take it out of the box? A company can claim to have culture but it doesn’t mean they know the first thing about what makes their employees happy. Read More