*Be sure to check out our new post about Rethinking Leads in a Changing World!!
Phone calls, emails, and walk-ins are each important leads for a dealership. With buyers becoming more technology savvy and conducting more research on their own, it’s important that the highest quality experiences are provided. We’ve previously outlined the importance of direct follow-ups. But how do you know what really works when it comes to developing your leads? If you aren’t measuring or tracking lead information, then you can’t analyze, compare results, or make the most informed decisions possible about your sales strategies. So how can you track leads?? Read More