Equipment Trader

Over the past three years, we have seen a sharp uptick in construction equipment purchases in December. It’s the time of year when a business’s accountant wants the owner to take advantage of the tax code and exemptions and refunds for equipment purchases. Dealerships that desire to take advantage of this seasonal spike in potential buyers need to begin marketing now, before decisions are finalized. Read More

November is the month of the turkey in the United States, as we gather with family and friends to enjoy a Thanksgiving feast.  But where did the idea of eating turkey on Thanksgiving even come from?  Since there are no leftovers from the 1600’s, there is some controversy about what was really eaten at the first Thanksgiving meal. Most researchers don’t believe that the main meat was actually turkey, rather fish and wildfowl, such as duck or goose, according to some Smithsonian archives. Read More

There’s no question that while some areas of building construction and maintenance have seen recent expansion, other sectors continue to be stagnant. The Great Recession is largely over, but recovery has come somewhat slower for our industry than others and the economy, even as it grows, will have normal cycles with ebbs and flows. The smartest dealerships can actually continue to grow market shares during down times. You can, too!! Read More

Did you know that the United States produces 1.5 billion pounds of pumpkin each year? That’s more than double the weight of the Empire State Building. According to Guinness World Records,  the world’s heaviest pumpkin was grown in 2014 by Beni Meier in Switzerland. It weighed 2,323 lbs- about the same as an adult polar bear. Read More

We all know how to prepare our homes and families for severe weather, but what about your vehicles and equipment? While it’s one thing to secure your home and personal property for an impending storm, other specific precautions must be taken on the job site. The following tips are designed to help you stay safe and prepared for a variety of weather events on the job site. Read More

At Equipment Trader, we want you and your business to have the very best online-presence possible! Today we’re talking about how to use hashtags on your social media. Feel free to check out our previous posts about online marketing:

The hashtag has invaded social media, starting with Twitter and extending to Facebook, Instagram, and LinkedIn. It’s everywhere, and rising generations have an entirely different understanding and use of the symbol than generations before. It is these young adults who are now becoming a greater share of your customer-base, as they find their own work or inherit the family business. You’ll want to meet them where they are, using communication they understand. You’ll want to #EmbraceTheHashtag. So where did the hashtag come from and how can it help your business?? (If you want to skip the history, feel free to scroll past for the tips below!) Read More

The Chicago Cubs. The Solomon Islands. The LA Lakers. A Round Trip to the Moon. What do these all have in common? They could be bought for about $1 billion. Also, $1 billion is the revenue lost nationwide each year due to theft of construction equipment and tools, according to the National Insurance Crime Bureau. A study from LoJack in 2014 found that 83% of equipment owners have been victims of theft at some point in their careers. What can be done?? Read More

*Be sure to check out our new post about Rethinking Leads in a Changing World!!

Phone calls, emails, and walk-ins are each important leads for a dealership. With buyers becoming more technology savvy and conducting more research on their own, it’s important that the highest quality experiences are provided. We’ve previously outlined the importance of direct follow-ups. But how do you know what really works when it comes to developing your leads?  If you aren’t measuring or tracking lead information, then you can’t analyze, compare results, or make the most informed decisions possible about your sales strategies. So how can you track leads?? Read More

As we adjust our clocks for Daylight Saving Time this weekend, let’s look at what happens every hour on Equipment Trader Online and Commercial Truck Trader.
Don’t forget to “Spring Forward” on Sunday, March 13th. Read More

World of Concrete 2016


The Equipment Trader Team attended the 2016 World of Concrete trade show in Las Vegas, NV on February 2-5. First introduced in 1975, this 41-year-old trade show boasts more than 55,000 registered industry professionals, houses more than 1,400 exhibits and stretches more than 675,000 square feet of exhibit space. Read More

Are you looking to make a mark in the world and grow your business within the marketplace? Would you like to stand out from the rest of the pack? One way of accomplishing this is by having a unique, yet simple logo that reflects your business.  A logo is an essential part of a company’s brand. It works with other components of a business, such as the website, social media outlets and marketing collateral.  Read More

There is an ever-increasing demand from consumers to have ample amounts of information at their fingertips. We’ve previously outlined social media Dos & Don’ts. Today, we’ll take a look at how else you can keep your business visible to customers. From search engine results to business listings, there are several key details one should remember: Read More