Equipment Trader

Are you looking to make a mark in the world and grow your business within the marketplace? Would you like to stand out from the rest of the pack? One way of accomplishing this is by having a unique, yet simple logo that reflects your business.  A logo is an essential part of a company’s brand. It works with other components of a business, such as the website, social media outlets and marketing collateral.  Read More

There is an ever-increasing demand from consumers to have ample amounts of information at their fingertips. We’ve previously outlined social media Dos & Don’ts. Today, we’ll take a look at how else you can keep your business visible to customers. From search engine results to business listings, there are several key details one should remember: Read More

*Also check out our new post about Rethinking Leads in a Changing World!!

Leads: a term used incessantly in sales and marketing; really just jargon for interested buyers. You care about leads and connections because interested buyers can turn into actual buyers, which equates to money in your pocket. So, why do consumers have to call 5 different businesses before one will call them back?

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Many businesses, small and large, use social media outlets as a way to enhance their business by connecting and engaging with current and prospective customers. Social media allows businesses to create a community around their company to share products & services, trends, ideas and generate leads. Read More