Equipment Trader

*Be sure to check out our new post about Rethinking Leads in a Changing World!!

Phone calls, emails, and walk-ins are each important leads for a dealership. With buyers becoming more technology savvy and conducting more research on their own, it’s important that the highest quality experiences are provided. We’ve previously outlined the importance of direct follow-ups. But how do you know what really works when it comes to developing your leads?  If you aren’t measuring or tracking lead information, then you can’t analyze, compare results, or make the most informed decisions possible about your sales strategies. So how can you track leads?? Read More

As we adjust our clocks for Daylight Saving Time this weekend, let’s look at what happens every hour on Equipment Trader Online and Commercial Truck Trader.
Don’t forget to “Spring Forward” on Sunday, March 13th. Read More

World of Concrete 2016


The Equipment Trader Team attended the 2016 World of Concrete trade show in Las Vegas, NV on February 2-5. First introduced in 1975, this 41-year-old trade show boasts more than 55,000 registered industry professionals, houses more than 1,400 exhibits and stretches more than 675,000 square feet of exhibit space. Read More

Are you looking to make a mark in the world and grow your business within the marketplace? Would you like to stand out from the rest of the pack? One way of accomplishing this is by having a unique, yet simple logo that reflects your business.  A logo is an essential part of a company’s brand. It works with other components of a business, such as the website, social media outlets and marketing collateral.  Read More

There is an ever-increasing demand from consumers to have ample amounts of information at their fingertips. We’ve previously outlined social media Dos & Don’ts. Today, we’ll take a look at how else you can keep your business visible to customers. From search engine results to business listings, there are several key details one should remember: Read More

*Also check out our new post about Rethinking Leads in a Changing World!!

Leads: a term used incessantly in sales and marketing; really just jargon for interested buyers. You care about leads and connections because interested buyers can turn into actual buyers, which equates to money in your pocket. So, why do consumers have to call 5 different businesses before one will call them back?

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Many businesses, small and large, use social media outlets as a way to enhance their business by connecting and engaging with current and prospective customers. Social media allows businesses to create a community around their company to share products & services, trends, ideas and generate leads. Read More