When it comes time to purchase equipment, where do you look? Buyers often turn to traditional dealers who offer both new and used equipment for sale, but there’s another option that shouldn’t be overlooked: purchasing formerly rented equipment from rental companies, such as United Rentals. As these dealerships update their rental fleets with new machines, they need to move on from their used equipment, which can create great deals for consumers. A number of rental companies sell their previously rented machines on Equipment Trader – from air compressors and excavators to loaders and scissor lifts – so today we’re breaking down the advantages of buying equipment that was previously a rental unit. Continue reading “Advantages of Buying Previously-Rented Equipment”
In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes.
It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5D of our ongoing Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Evaluate Email Campaign Success. Continue reading “Scrappy Marketing on a Budget: Evaluating Email Campaign Success”
As we head into the winter months, it’s time to prepare your equipment for colder weather, especially if your area will see snow and ice (if it hasn’t already). Fortunately, there are specific changes to the maintenance routine for your heavy equipment that can help you optimize your machinery’s performance all year long. Here are our tips for maintaining equipment in colder weather: Continue reading “Maintaining Equipment in Colder Weather”
In a previous lifetime, I was a high school football coach where I learned that you only win if you take a systematic approach to training, coaching, and playing. Those early experiences led me to a mantra that I still live by today, “In a bad system, even a talented individual is likely to fail. In a great system, even an average person is likely to succeed.” It’s true in sports and it’s true in sales. I have seen exceptionally talented salespeople fail, because they were in a bad system or had no system at all. I have also seen relatively average salespeople succeed beyond their talent level, because they had adopted a strategic and systematic approach to their work.
Because sales systems can have a major impact on your dealership’s success, it’s important to understand the main components of an effective system. So what makes a great equipment sales system? Continue reading “What Makes a Great Equipment Sales System?”
Renting equipment is an increasingly popular trend, including on Equipment Trader, where we’re seeing more inventory being rented on our marketplace than ever before. From construction and agriculture to landscaping and technical trades, renting equipment is an appealing option across industries for business owners and workers, who receive the benefits of machine use without having to make the commitment of buying and owning. So today, we’re breaking down 7 big reasons to rent equipment. Continue reading “Equipment with Benefits: 7 Big Reasons to Rent”
Equipment dealership marketing and sales look dramatically different than they did a few decades ago. Today, most buyers get the majority of their pre-purchase research online from an average of 30 touchpoints before making a purchase. In response to this changing landscape, dealers are increasingly relying on attribution analysis – the process of identifying which advertising channels convince consumers to make a purchase – to truly understand where their buyers are coming from and to guide their marketing and sales efforts. Continue reading “6 Tips for Boosting Equipment Sales with Attribution Data”
You may have seen our previous post about attribution analysis – the process of identifying which advertising channels convince consumers to make a purchase. Attribution matters because most big-item buyers – like those looking to purchase heavy equipment – get the majority of their pre-purchase research online from multiple sources, rather than coming into your dealership for the information. The complexity of today’s self-directed consumer sales journey makes attribution an essential element of lead intelligence that can significantly inform your advertising strategies. Continue reading “7 Models for Tracking Equipment Consumers’ Path-to-Purchase”
Drones are revolutionizing the construction industry, helping building firms cut costs, save time, minimize risks, ensure accuracy, improve communication, and work more efficiently. In fact, drones can improve construction at every phase of the project lifecycle, from preconstruction mapping to worksite inspections to promotional photography1. The rapid growth of drones in construction – a spike of 239% from 2017 to 20182 – means that building companies and equipment managers need to know what to consider when making a drone purchase. That’s why we’re breaking down 9 things to look for when buying a construction drone: Continue reading “9 Things to Look for When Buying a Construction Drone”
Drones, once a hobby for a few enthusiasts, are now prominently featured across a number of professional fields. Today, delivery and cargo drones transport goods across increasing distances1, military drones spy on enemy combatants, and ag-drones engage in precision farming2. More than any other industry, however, drones are being put to use on construction worksites, with drone use surging by 239% from 2017 to 20183. Infrastructure work now makes up 35.5% of professional drone-use, far ahead of the next two biggest drone-using industries, agriculture (25.5%) and transportation (10.2%)4.
Typically operated by project managers, technology managers, and superintendents, construction drones have many functions, as they can be used in every phase of the project lifecycle3. Equipped with GPS technology, as well as cameras and sensors that can capture images, video, thermal readings, and infrared data, drones can help improve project conceptualization, planning, measurement, building, management, reporting, monitoring, inspection, safety, security, and even marketing. Drones are revolutionizing construction at a breakneck pace, which is why today we’re breaking down 8 Ways Drones are Changing Construction: Continue reading “8 Ways Drones Are Changing Construction”
In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime – or at least, spending very few dimes.
It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5C of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Implement Dynamic Emails. Continue reading “Scrappy Marketing on a Budget: Implementing Dynamic Email Campaigns”