Equipment Trader

Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory.

Welcome to Part 3 of our commercial dealership Successful Selling blog series, produced through a partnership between Commercial Web ServicesCommercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

To check out the previous entries in the Successful Selling series, just click on the titles below:

Today we’re talking about utilizing social media to improve sales!! Read More

Ever wished you could hop on a dozer or excavator, and then just do whatever the heck you wanted?? Yeah, us too, and you can at heavy equipment theme parks throughout the country!! Diggerland USA, Dig This, and Extreme Sandbox are shaking up the amusement park industry with construction attractions that cater to individuals, families, bachelor/bachelorette parties, and corporate team-building trips alike! That sounds pretty awesome, so today we’re digging into Construction Theme Parks!! Read More

Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory.

Welcome to Part 2 of our commercial dealership Successful Selling blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

If you want to learn more about how internal metrics can maximize website data to help dealers attract customers, check out Part 1 of our series HERE. Today, we’re talking about how technology can influence sales pitches!! Read More

Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory.

Welcome to Part 1 of our commercial dealership Successful Selling blog series, produced through a partnership between Commercial Web ServicesCommercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers. To that end, today we’re talking about internal metrics that maximize website data to help dealers understand, approach, and capture the attention of customers. Read More

New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to Basics!

Welcome to Part 4 of our commercial dealership Back to Basics blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

To check out the previous entries in the Back to Basics series, just click on the titles below:

Today we’re talking about the strategic benefits of market analysis. Read More

New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to Basics!

Welcome to Part 3 of our commercial dealership Back to Basics blog series, produced through a partnership between Commercial Web ServicesCommercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

If you want to learn more about best practices for inventory photos, check out Part 1 of our series. More interested in keeping your listings updated and accurate? Then check out Part 2 of our series! Today we’re talking about the importance of usability when it comes to website design. Read More

New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to Basics!!

Welcome to Part 2 of our commercial dealership Back to Basics blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

If you want to learn more about best practices for inventory photos, check out Part 1 of our series HERE. Today, we’re talking about the importance of keeping your online inventory accurate and updated!! Read More

New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to Basics!

Welcome to Part 1 of our commercial dealership Back to Basics blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers. To that end, today we’re talking about how to enhance your photos to better position your inventory. Read More

Many commercial sales managers can get caught in a dilemma I refer to as “the disparate sales team.” A disparate sales team includes both new and experienced sales consultants. The novices, those who are new to commercial sales, are often millennials in their 20s and 30s and bring with them an awareness of new, innovative ways of connecting and an enthusiasm for trying new strategies and methods. The old pros, those who have been around the sales block a few times, are often in their 50s and 60s and offer classic sales lessons that can stand the test of time.

Each team member, the novices and the old pros, each bring helpful knowledge and abilities to the table. But without guidance, they may not learn from each other. This is a big risk, as there are more dealerships than ever getting into the commercial side of the business. I know, because we are contacted constantly by retail dealers interested in pursuing commercial sales. Clearly, it’s incredibly important that commercial sales managers unite their novices and old pros, and together develop relevant skills that can keep your dealership productive and competitive. That’s why today we’re breaking down 7 Steps for Creating a More Productive Sales Team!! Read More

With a growing equipment rental industry, and some great benefits for dealerships that offer equipment rentals, sales and marketing managers will have to develop and implement effective and appropriate strategies for connecting with renters and providing a high-quality rental experience. An ethical and efficient rental operation will keep customers coming back, increase your chances for referrals, and maximize the earning potential of the rental side of your business. To help accomplish this feat, today we’re breaking down 9 Best Practices for Dealers Renting Out Equipment!! Read More

The equipment rental segment is booming. With most contractors saying they plan to grow or maintain their rental use, the American Rental Association predicts the rental industry to reach $60 billion by 2020! This makes sense; after all, there are some major benefits for consumers, for whom rentals provide the affordability, simplicity, and flexibility to accomplish more jobs and grow their business. This is all great news for equipment dealers who stand to exponentially expand profitability through rentals, in both direct and indirect ways. That’s why today we’re exploring the Major Benefits for Dealers Who Rent Out Equipment!! Read More

Managers will often tell me about the “talent” and “potential” they see in an applicant or new hire. If that talent and potential work out, that’s great, but usually when I hear those words — especially when they’re combined to discuss “potential talent” — I start to worry. Potential suggests that person “could be” productive and successful one day, if only they receive the right industry and product education, or obtain the right list of targeted prospects, or learn the right sales skills. I don’t mean to sound negative, but there’s a lot of uncertainty in the word “potential.” That’s why, when a dealership’s general manager or commercial sales manager wants me to coach a new hire, or send them to one of our Ultimate Boot Camps, I first have to ask a number of questions. And those questions aren’t about their potential; I want to know about their actions. Read More