Equipment Trader

With a growing equipment rental industry, and some great benefits for dealerships that offer equipment rentals, sales and marketing managers will have to develop and implement effective and appropriate strategies for connecting with renters and providing a high-quality rental experience. An ethical and efficient rental operation will keep customers coming back, increase your chances for referrals, and maximize the earning potential of the rental side of your business. To help accomplish this feat, today we’re breaking down 9 Best Practices for Dealers Renting Out Equipment!! Read More

The equipment rental segment is booming. With most contractors saying they plan to grow or maintain their rental use, the American Rental Association predicts the rental industry to reach $60 billion by 2020! This makes sense; after all, there are some major benefits for consumers, for whom rentals provide the affordability, simplicity, and flexibility to accomplish more jobs and grow their business. This is all great news for equipment dealers who stand to exponentially expand profitability through rentals, in both direct and indirect ways. That’s why today we’re exploring the Major Benefits for Dealers Who Rent Out Equipment!! Read More

Managers will often tell me about the “talent” and “potential” they see in an applicant or new hire. If that talent and potential work out, that’s great, but usually when I hear those words — especially when they’re combined to discuss “potential talent” — I start to worry. Potential suggests that person “could be” productive and successful one day, if only they receive the right industry and product education, or obtain the right list of targeted prospects, or learn the right sales skills. I don’t mean to sound negative, but there’s a lot of uncertainty in the word “potential.” That’s why, when a dealership’s general manager or commercial sales manager wants me to coach a new hire, or send them to one of our Ultimate Boot Camps, I first have to ask a number of questions. And those questions aren’t about their potential; I want to know about their actions. Read More

You probably know that Equipment Trader deals in construction equipment, but did you know that we’re also one of the largest online marketplaces for agricultural equipment?? It’s true! On our website, which has over 91,000 listings from hundreds of dealers and attracts hundreds of thousands of users every month, our #1 most popular item searched is the mighty tractor. We think that’s pretty cool, and it’s got us thinking about how agricultural equipment innovation is driving the industry into the future, so today we’re talking about how Digital Ag-Tech is Revolutionizing Agriculture!! Read More

In Allan Dib’s book, “The 1-Page Marketing Plan,” Dib provides one of the best examples of marketing I have ever read. Here is an excerpt from the book:

“If the circus is coming to town and you paint a sign saying, ‘Circus Coming to the Showground Saturday,’ that’s advertising.

If you put the sign on the back of an elephant and walk it into town, that’s promotion.

If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity.

If you get the mayor to laugh about it, that’s public relations.

If the town’s citizens buy a ticket to attend, as well as buy concessions, that’s sales.

And if you planned the whole thing, that’s marketing.” Read More

There are big things happening at Equipment Trader!! Last year, we celebrated 20 years of serving the commercial equipment industry with a brand new website, a new name — we used to be called “Equipment Trader Online” — and a revitalization of our blog and social media accounts. And the growth keeps on going! There have been a number of very exciting events and upgrades for Equipment Trader over the first half of 2018, so today we’re Celebrating 6 Months of Growth: A Mid-Year Equipment Trader Update!! Read More

The construction industry can seem pretty basic to the uninitiated. But to anyone who has spent time in an active work zone, it’s obvious that construction is often at the leading edge of technological innovation. We’ve highlighted many of those revolutionary advancements previously on the blog, from high-tech hard-hats and wireless headsets to futuristic forklifts and 3D-printing. Read More

At Equipment Trader, we’re currently seeing more inventory items being rented on our website than ever before. From construction and agriculture to landscaping and technical trades, renting equipment is growing as an appealing option for business owners and workers, who receive the benefits of machine use without having to buy and maintain that equipment. If you’re wondering just how popular rentals are, and what exactly the benefits of renting equipment might be, you’re in luck, because we’re breaking down those questions right now!! Read More

We’ve got some huge news to share: Equipment Trader is launching new reporting tools for dealers who sell their equipment through EquipmentTrader.com!!

This is a BIG DEAL. These reporting tools will provide dealers with a more advanced understanding of how buyers are interacting with their listings, how their inventory is performing, and how their inventory listings compare to competition in local and national markets, and more. Read More

Is there such a thing as a typical day for a commercial sales consultant? Maybe not, but there absolutely are certain priorities and actions that can make a day ideal for a dealership.

A commercial salesperson’s ideal day has its beginnings in the days and weeks beforehand, through a process known as “strategic planning”. A typical day that lacks previous planning means that we arrive to work unprepared to avoid distractions or to seize opportunities. An ideal day, however, is intentionally structured by focused and prepared dealers who consistently lay the groundwork for future success and create their own opportunities. Read More

“Welcome to the Construction Site, May I Take Your Order?”

They may look like they belong in a fast-food drive-through, but wireless headsets are becoming more and more common on construction sites and other work-zones. Job-sites can be very loud and when messages are missed or misunderstood, safety risks go up and productivity goes down. That’s why, as technological innovations have advanced, wireless headsets have increasingly been seen as a solution to communication issues at work. In recognition of this growing trend, we’re breaking down how you can Optimize Your Worksite with Wireless Headsets!! Read More