Equipment Trader

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes.

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5A of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers recognize the Benefits of Dynamic Emails. Read More

Here’s a fun fact: bottlenose dolphins and “false-killer whales” (which happen to look like orcas) are distinct species, but often form interspecies “super-pods” to coordinate hunting, with dolphins eating first and making way for the false-killers to prey upon smaller mackerel schools that hide among larger fish. In fact, dolphins and false-killers not only hunt together, but socialize, travel, rest, and even babysit in groups, forming lifelong bonds that occur over many years and great distances. At first glance, there’s no reason for these separate species to interact, but they’ve learned that together — in numbers which can reach into the hundreds — they can accomplish complementary goals. That diverse groups provide opportunities for mutual gain is a lesson commercial salespeople should learn as well. Read More

Construction workers can sometimes feel like Merle Haggard singing the Working Man Blues, “working as long as my two hands are fit to use.” But as committed as laborers and technicians are, even the hardest working employee can stumble into disaster if safety precautions are not being closely followed on the jobsite.

In some ways, danger is an inherent part of a job that requires working at great heights and operating powerful machinery. According to the Occupational Safety and Health Administration (OSHA), one in five worker deaths in the U.S. is in construction. However, supervisors and businesses are responsible for keeping workers safe by lowering risk whenever possible. That’s why it’s so concerning that while safety best practices are widely known throughout the industry, few of those precautions are systematically adopted by the majority of contracting firms. Read More

I get phone-calls and emails almost weekly from new commercial equipment salespeople. Many of them are near the end of a three- or six-month draw against commission and are looking for answers on how to survive when their draw disappears and their income becomes based on commission. I typically ask the same questions — and receive the same answers:

Q: “What has been your main prospecting activity?

A: “I was told to knock on doors of local businesses.

Q: “Have you attended any trade associations or group functions?

A: “I only go to the Chamber of Commerce events.”

Q: “Doing those activities, have you had meetings with decision-makers?

A: “Very rarely. How do I get those appointments?

You get the idea. Only a small percentage of these new hires make it past the guaranteed draw period, much to the frustration of the commercial sales manager. What sets apart the dealerships that seem to consistently find success when building their team? In my view, the answer lies in developing and implementing quality hiring, training, and management practices. Here are 10 tips (3 tips on hiring, 5 on training, 2 on management) to help you build the best dealership team: Read More

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 4 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Establish Local Partnerships!! Read More

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 3 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Create Referral Programs!! Read More

Yes, yes, I know the title sounds negative. Losing sales, after all, is a dealership’s worst nightmare. But talking about what NOT to do helps dealers identify mistakes to avoid and highlights the more productive solutions commercial salespeople should pursue. It’s an important conversation, because some of those pitfalls are not just small stumbles along the way, but major setbacks that contribute to missed sales opportunities and negative attitudes among sales team members. In other words, highlighting “How to Lose Equipment Sales” allows us to have a discussion about if your dealership’s systems and practices perpetuate a culture of success or failure. Let’s dig into 3 quick scenarios: Read More

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 2 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Grow Social Media Influence!! Read More

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 1 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Develop Provoking Content!! Read More

“Construction is one of the least digitized industries…”

That’s according to Michael Wholey, an intelligence analyst for CB Insights, a firm that specializes in machine learning. Speaking to Curbed.com, Wholey describes how “many startups are seizing the opportunity to build technology that would increase efficiency within this market… As a result, funding and deal activity in the construction technology space has been increasing steadily over the past few years.” In fact, CB Insights estimates that $1.4 billion has already been invested in the global industry in 2018 alone! That’s an eye-popping number, so today we’re examining the explosive growth potential in the construction industry!! Read More

It’s very likely that you’ve noticed that drones, once a hobby for a few enthusiasts, have become major tools across a number of industries. Today, construction drones survey and map job sites, military drones spy on enemy combatants, and delivery and cargo drones transport goods across increasing distances. And now drones are even found on our agricultural farms!

Ag drones not only capture photographs, but can also use sensors to track factors like crop health, the presence of insects, and irrigation levels. Some ag pros even use drones to engage in “precision farming,” where the drones accurately and efficiently plant seeds and spray crops, saving time and money, and reducing waste. The global market for drone-powered solutions in agriculture is already estimated to be at $32.4 billion, with 74% of U.S. farmers currently using or considering adopting drone technology to assess, monitor, and manage their farms.

The growing popularity of ag drones is why Equipment Trader has now opened up our online marketplace to include drones as an option for buying and selling. We’re so excited that today on our blog, we’re reviewing 8 things to consider when buying an ag drone!! Read More

It’s very likely you’ve noticed that drones, once a hobby for a few enthusiasts, have become major tools across a number of industries. Today, construction drones survey and map job sites, military drones spy on enemy combatants, and delivery and cargo drones transport goods across increasing distances. And now drones are even found on our agricultural farms!

The global market for drone-powered solutions in agriculture is already estimated to be at $32.4 billion, while 74% of U.S. farmers are currently using or considering adopting drone technology to assess, monitor, and manage their farms. The growing popularity of ag drones is why Equipment Trader has now opened up our online marketplace to include drones as an option for buying and selling, and why today on our blog we’re quickly breaking down how ag drones have become a major tool for farmers!! Read More