Equipment Trader

You probably know that Equipment Trader deals in construction equipment, but did you know that we’re also one of the largest online marketplaces for agricultural equipment?? It’s true! On our website, which has over 91,000 listings from hundreds of dealers and attracts hundreds of thousands of users every month, our #1 most popular item searched is the mighty tractor. We think that’s pretty cool, and it’s got us thinking about how agricultural equipment innovation is driving the industry into the future, so today we’re talking about how Digital Ag-Tech is Revolutionizing Agriculture!! Read More

In Allan Dib’s book, “The 1-Page Marketing Plan,” Dib provides one of the best examples of marketing I have ever read. Here is an excerpt from the book:

“If the circus is coming to town and you paint a sign saying, ‘Circus Coming to the Showground Saturday,’ that’s advertising.

If you put the sign on the back of an elephant and walk it into town, that’s promotion.

If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity.

If you get the mayor to laugh about it, that’s public relations.

If the town’s citizens buy a ticket to attend, as well as buy concessions, that’s sales.

And if you planned the whole thing, that’s marketing.” Read More

There are big things happening at Equipment Trader!! Last year, we celebrated 20 years of serving the commercial equipment industry with a brand new website, a new name — we used to be called “Equipment Trader Online” — and a revitalization of our blog and social media accounts. And the growth keeps on going! There have been a number of very exciting events and upgrades for Equipment Trader over the first half of 2018, so today we’re Celebrating 6 Months of Growth: A Mid-Year Equipment Trader Update!! Read More

The construction industry can seem pretty basic to the uninitiated. But to anyone who has spent time in an active work zone, it’s obvious that construction is often at the leading edge of technological innovation. We’ve highlighted many of those revolutionary advancements previously on the blog, from high-tech hard-hats and wireless headsets to futuristic forklifts and 3D-printing. Read More

At Equipment Trader, we’re currently seeing more inventory items being rented on our website than ever before. From construction and agriculture to landscaping and technical trades, renting equipment is growing as an appealing option for business owners and workers, who receive the benefits of machine use without having to buy and maintain that equipment. If you’re wondering just how popular rentals are, and what exactly the benefits of renting equipment might be, you’re in luck, because we’re breaking down those questions right now!! Read More

We’ve got some huge news to share: Equipment Trader is launching new reporting tools for dealers who sell their equipment through EquipmentTrader.com!!

This is a BIG DEAL. These reporting tools will provide dealers with a more advanced understanding of how buyers are interacting with their listings, how their inventory is performing, and how their inventory listings compare to competition in local and national markets, and more. Read More

Is there such a thing as a typical day for a commercial sales consultant? Maybe not, but there absolutely are certain priorities and actions that can make a day ideal for a dealership.

A commercial salesperson’s ideal day has its beginnings in the days and weeks beforehand, through a process known as “strategic planning”. A typical day that lacks previous planning means that we arrive to work unprepared to avoid distractions or to seize opportunities. An ideal day, however, is intentionally structured by focused and prepared dealers who consistently lay the groundwork for future success and create their own opportunities. Read More

“Welcome to the Construction Site, May I Take Your Order?”

They may look like they belong in a fast-food drive-through, but wireless headsets are becoming more and more common on construction sites and other work-zones. Job-sites can be very loud and when messages are missed or misunderstood, safety risks go up and productivity goes down. That’s why, as technological innovations have advanced, wireless headsets have increasingly been seen as a solution to communication issues at work. In recognition of this growing trend, we’re breaking down how you can Optimize Your Worksite with Wireless Headsets!! Read More

We can’t quite figure out why some dealers do not include photos in their online listings.

Buyers are always going to want to know what a piece of equipment looks like before they buy it, and they deserve as much if they are going to spend a decent amount of money on a machine. But providing photos is not only a seller best-practice for ethical reasons, it’s also better for business. Read More

2018 has so far been a breakthrough year. Our commercial sales training program has had more telephone calls in the last two months from dealerships who suddenly want to get into commercial sales than in the last five years combined. Over the last few years, sales have hit records as an improving economy, rising wages, and low interest rates have driven consumers to invest in new machinery. Read More

As news coverage focuses on improvements to our infrastructure, priced around $1.5 trillion, there’s one big project from the early days of highway construction that still hasn’t been finished: Interstate 95.

The famous highway stretches along the East Coast, from Miami, Florida to the U.S.-Canada border crossing near Houlton, Maine. As America’s most-used highway, I-95 is a massively long stretch of road, reaching almost 2,000 miles and passing through major cities like Jacksonville, Richmond, Washington D.C., Baltimore, Philadelphia, New York City, Boston, and Portland. Read More