4 Tips for Optimizing Inventory Listings

There’s a reason Equipment Trader is the leading online marketplace for buying and selling equipment. Well, actually, there are a few reasons. Today we’re going to talk about one that really excites our dealers: the opportunity to optimize their inventory listings so that they can more quickly and efficiently connect with the buyers who are most likely to be interested and make a purchase. Keep reading to explore 4 Tips for Optimizing Inventory Listings!! Continue reading “4 Tips for Optimizing Inventory Listings”

Listing Your Equipment Price Matters

We can’t quite figure out why some dealers don’t include pricing in their online listings. Consumers are much more likely to become hard leads and actual buyers if they can get more information about a product early on. Before making an online purchase especially, today’s buyers like to do almost all of their research and come as close as possible to making a decision before they ever reach out to a dealer. In fact, many consumers simply skip over listings that don’t include all of the relevant information they need to make their decision. In other words, customers are ignoring listings without pricing details. Continue reading “Listing Your Equipment Price Matters”

Stay Visible On The Web

There is an ever-increasing demand from consumers to have ample amounts of information at their fingertips. We’ve previously outlined social media Dos & Don’ts. Today, we’ll take a look at how else you can keep your business visible to customers. From search engine results to business listings, there are several key details one should remember: Continue reading “Stay Visible On The Web”