Equipment Trader

Scrappy Marketing on a Budget: Grow Social Media Influence

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think… Read More

Equipment with Benefits: 7 Big Reasons to RENT

Renting equipment is an increasingly popular trend, from construction and agriculture to landscaping and technical trades, as renters receive the benefits of machine use without having to commit to…

What’s the Deal with Peer-to-Peer Equipment Rentals?

We ride in other people’s cars with Uber and Lyft. We stay in other people’s apartments and houses through Airbnb. It makes sense that we might also rent…

What is Lean Construction and How Can It Work For You??

There’s a long history in our industry of projects that push the limits of human achievement, break new ground in innovative ways, and…

What is Multi-Click Attribution and How Can It Benefit Your Business?

There’s a growing concept in sales that is changing how we think about online advertising: “multi-click attribution.” Traditionally, credit for a sale is given to…

Upgrading Mayberry: Digital Ads Bring Business Into the Future

Some days we may wish for simpler times, like those in Mayberry, but business is no longer as easy as opening the doors to your dealership and waiting for…

man looking though binoculars

Looking Forward

It’s crazy how fast time flies. Twenty years ago, a movie ticket cost under $5, the average price for a new car was $16,000, boxer Mike Tyson was in the ring biting ears, and, at 21 years old, Tiger Woods had just become the youngest golfer to ever win the Masters. Equipment Trader – formerly Equipment Trader Online – has also come a long way in the past 20 years and continues to lead the industry in buying, selling, renting, and…

Economic Uncertainty Can Be Good For Rental Business

With all of the upheaval in Washington right now, I’ve heard from many dealers who say that they’re nervous about…

Next Steps

If you’re not growing, you may not be dying, but you’re likely experiencing “non-growing pains.” Here are stagnation warning signs and tips for boosting sales.

Thriving During a Market Slowdown

The Great Recession is largely over, but recovery has come somewhat slower for our industry than others and the economy, even as it grows, will have normal cycles with ebbs and flows. The smartest dealerships can actually continue to grow market shares during down times. You can, too!!

Stay Visible On The Web

There is an ever-increasing demand from consumers to have ample amounts of information at their fingertips. We’ve previously outlined social media Dos & Don’ts. Today, we’ll take a look at how else you can keep your business visible to customers. From search engine results to business listings, there are several key details one should remember: