Equipment with Benefits: 7 Big Reasons to Rent

Equipment with Benefits: 7 Big Reasons to Rent

Renting equipment is an increasingly popular trend, including on Equipment Trader, where we’re seeing more inventory being rented on our marketplace than ever before. From construction and agriculture to landscaping and technical trades, renting equipment is an appealing option across industries for business owners and workers, who receive the benefits of machine use without having to make the commitment of buying and owning. So today, we’re breaking down 7 big reasons to rent equipment. Continue reading “Equipment with Benefits: 7 Big Reasons to Rent”

Scrappy Marketing on a Budget: Evaluating Email Campaign Success

Scrappy Marketing on a Budget: Grow Social Media Influence

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 2 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Grow Social Media Influence!! Continue reading “Scrappy Marketing on a Budget: Grow Social Media Influence”

What’s the Deal with Peer-to-Peer Equipment Rentals?

We ride in other people’s cars with Uber and Lyft. We stay in other people’s apartments and houses through Airbnb. It makes sense that we might also rent heavy equipment from one another. In fact, this is a growing trend, as many contractors, technicians, and other industry professionals are beginning to engage in peer-to-peer rentals. Because thousands of pieces of equipment are available to rent on Equipment Trader everyday, we thought we’d dig deeper to find out What’s the Deal with Peer-to-Peer Equipment Rentals!! Continue reading “What’s the Deal with Peer-to-Peer Equipment Rentals?”

What is Lean Construction and How Can It Work For You??

There’s a long history in our industry of projects that push the limits of human achievement, break new ground in innovative ways, and support communities by providing necessary services. But we all know that in the midst of all that success, there are still projects that go over budget, over time, and, in some cases, leave clients somewhat less than happy. In the interest of ever-greater progress, there are new efforts to embrace lean construction techniques. Lean Construction brings heightened efficiency and culpability to construction projects, so that everyone involved can leave a project with greater satisfaction (and profit). Continue reading “What is Lean Construction and How Can It Work For You??”

What is Multi-Click Attribution and How Can It Benefit Your Business?

There’s a growing concept in sales that is changing how we think about online advertising: “multi-click attribution.” Traditionally, credit for a sale is given to whatever source last came into contact with a consumer; that’s called “last-click attribution.” But as the pathway of online sales becomes more complex, it’s increasingly important to recognize the role of multiple sources of contact which encourage purchases at various times in various ways. This more nuanced approach to understanding online marketing and sales is called multi-click attribution and it can be an extremely important tool in guiding your marketing dollars! Continue reading “What is Multi-Click Attribution and How Can It Benefit Your Business?”

Upgrading Mayberry: Digital Ads Bring Business Into the Future

Some days we may wish for simpler times, like those in Mayberry, but business is no longer as easy as opening the doors to your dealership and waiting for customers to arrive. Success now requires utilizing your computer or smartphone to take full advantage of opportunities to develop leads online, using emerging and innovative methods. Digital advertising in an online marketplace is a smart way to keep your business growing by meeting millions of buyers where they are – the Internet. Continue reading “Upgrading Mayberry: Digital Ads Bring Business Into the Future”

man looking though binoculars

Looking Forward

It’s crazy how fast time flies. Twenty years ago, a movie ticket cost under $5, the average price for a new car was $16,000, boxer Mike Tyson was in the ring biting ears, and, at 21 years old, Tiger Woods had just become the youngest golfer to ever win the Masters. Equipment Trader – formerly Equipment Trader Online – has also come a long way in the past 20 years and continues to lead the industry in buying, selling, renting, and researching equipment. Continue reading “Looking Forward”

Economic Uncertainty Can Be Good For Rental Business

With all of the upheaval in Washington right now, I’ve heard from many dealers who say that they’re nervous about what all of this mess is going to do to the construction industry. But some dealers remain unconcerned, because they know that businesses can still grow by focusing on products and services that align with customers new needs and concerns. Focusing on your rental business is one smart way to accomplish this. Continue reading “Economic Uncertainty Can Be Good For Rental Business”

Next Steps

There is a quote we have all heard for years: “If you are not growing, your dying.”  I don’t know if you are dying, but I do know that after having consulted with and trained hundreds of dealerships over the last two decades that if you are not growing, you are creating “non-growing pains.”  Everyone talks about having growing pains, but the worst kind of “pains” you can experience are “complacency” and “stagnation.” Here are some warning signs for the commercial manager and the sales department: Continue reading “Next Steps”

Thriving During a Market Slowdown

There’s no question that while some areas of building construction and maintenance have seen recent expansion, other sectors continue to be stagnant. The Great Recession is largely over, but recovery has come somewhat slower for our industry than others and the economy, even as it grows, will have normal cycles with ebbs and flows. The smartest dealerships can actually continue to grow market shares during down times. You can, too!! Continue reading “Thriving During a Market Slowdown”