4 Tips for Optimizing Inventory Listings

There’s a reason Equipment Trader is the leading online marketplace for buying and selling equipment. Well, actually, there are a few reasons. Today we’re going to talk about one that really excites our dealers: the opportunity to optimize their inventory listings so that they can more quickly and efficiently connect with the buyers who are most likely to be interested and make a purchase. Keep reading to explore 4 Tips for Optimizing Inventory Listings!! Continue reading “4 Tips for Optimizing Inventory Listings”

Equipment Trader’s Top 5 Articles of 2017

Wow. It seems like just yesterday that we were wrapping up 2016, and now here we are marking the end of 2017!! It’s been a big year here on the Equipment Trader blog — actually it’s been far-and-away our biggest year ever!!

We went from writing just a few posts in 2016, to this year publishing a post every single week, earning tens of thousands of views!! We cannot thank you enough for contributing to this huge success by following us here on the blog, and also on Facebook and Twitter. Continue reading “Equipment Trader’s Top 5 Articles of 2017”

What is Multi-Click Attribution and How Can It Benefit Your Business?

There’s a growing concept in sales that is changing how we think about online advertising: “multi-click attribution.” Traditionally, credit for a sale is given to whatever source last came into contact with a consumer; that’s called “last-click attribution.” But as the pathway of online sales becomes more complex, it’s increasingly important to recognize the role of multiple sources of contact which encourage purchases at various times in various ways. This more nuanced approach to understanding online marketing and sales is called multi-click attribution and it can be an extremely important tool in guiding your marketing dollars! Continue reading “What is Multi-Click Attribution and How Can It Benefit Your Business?”

How to Evaluate Used Equipment Before Buying: Researching the Dealer

Used equipment – there are some ”Big-As-F” Reasons to Buy and we’ve spent the past few weeks discussing Tips for Making a Purchase. The most important step in buying any older machinery is to learn as much as you can about the equipment, its past, and the owner/dealer/seller. Recently, we covered important considerations for Inspecting the Machine and Learning the History. Today, we’ll continue to look at How to Evaluate Used Equipment Before Buying by discussing what goes into Researching the Dealer!! Continue reading “How to Evaluate Used Equipment Before Buying: Researching the Dealer”

8 Quick Tips for Buying Used Equipment

At Equipment Trader, we always want to help our customers find the very best equipment for their lives and work! Our website carries a huge inventory of new and used equipment. While new is the right choice for some, we’ve previously identified 4 Big-As-F Reasons to Buy Used Equipment. To help out with your used purchases, today we’ve assembled 8 Quick Tips for Buying Used Equipment!! Continue reading “8 Quick Tips for Buying Used Equipment”

4 Big-As-F Reasons to Buy Used Equipment

From replacing broken machines to expanding your business, there are many reasons why you may look to purchase equipment. At Equipment Trader, we always want to help our customers find the very best equipment for their lives and work! Our site carries both new and used machinery. For some buyers, shiny new products will be tempting, but for many, the best option will be used equipment. Why’s that? Glad you asked; we created this article specially to share the many benefits of used equipment! To make it memorable, we thought of a mnemonic device based on a certain letter… So keep reading to discover 4 Big-As-F Reasons to Buy Used Equipment!

Continue reading “4 Big-As-F Reasons to Buy Used Equipment”