New Reporting from Equipment Trader is a BIG DEAL

We’ve got some huge news to share: Equipment Trader is launching new reporting tools for dealers who sell their equipment, and it’s a BIG DEAL…

Are Your Listings Picture Perfect?

We can’t quite figure out why some dealers do not include photos in their online listings. Buyers are always going to want to know what a piece of equipment looks like before they buy it, and…

How Far is Too Far?

It’s perhaps one of the biggest tensions that marketing professionals have to wrestle with: How far is too far? Dealers selling anything from dozers and big-rigs to toothpaste and toys have to figure out ways to…

Rethinking Leads: Why We Should Embrace Emerging Opportunities

Before online ads and targeted emails, and even before telemarketing and robocalls, sales often involved door-to-door salesmen and saleswomen traveling across the country, pitching to strangers. It was the coldest call imaginable, but also…

How to Capture Both Planners & Reactors

There are two types of buyers: those that plan and those that react. Our job, as equipment dealers, is to effectively market to both.

Thriving During a Market Slowdown

The Great Recession is largely over, but recovery has come somewhat slower for our industry than others and the economy, even as it grows, will have normal cycles with ebbs and flows. The smartest dealerships can actually continue to grow market shares during down times. You can, too!!

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Track What Matters

If you aren’t tracking lead information, then you can’t analyze, compare results, or make the most informed decisions possible about your sales strategies.