Equipment Trader

What Makes a Great Equipment Sales System?

In a previous lifetime, I was a high school football coach where I learned that you only win if you take a systematic approach to training, coaching, and playing. Those early experiences led me to a mantra that… Read More

Striking Gold: Cultivating Your Top Customers for Continued Success

The California Gold Rush may have ended over 160 years ago, but there is still gold to be found among your own customers. Every time I give a seminar or consult for a dealership, I’m asked, “What’s the… Read More

Major Benefits for Dealers Who Rent Out Equipment

The equipment rental segment is booming. This is great news for equipment dealers who stand to exponentially grow profitability through rentals…