Leverage

Webster’s Dictionary defines leverage as “a mechanical advantage gained by the use of a lever.” Applying that definition to dealerships, leverage is a sales advantage gained by creating and exerting influence over an intended target. I think the key to successful sales, therefore, is knowing how to develop and apply leverage over current and new customers. And the most effective way you can create and exert that influence is by building positive and productive relationships!
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Equipment Rental Trends: How Big is the Boom?

Equipment rentals are an increasingly large segment of machinery found in dealerships and on job-sites. That’s why recently on the blog we’ve been discussing popular Reasons to Rent and the growing phenomena of Peer-to-Peer rentals. But how much are rentals really growing?? Understanding the current state of the industry, and how it will continue to evolve into the future, is essential for both equipment dealers and customers who want to make the best choices in their work. So today, we’re breaking down Equipment Rental Trends and asking How Big is the Boom? Continue reading “Equipment Rental Trends: How Big is the Boom?”

Thriving During a Market Slowdown

There’s no question that while some areas of building construction and maintenance have seen recent expansion, other sectors continue to be stagnant. The Great Recession is largely over, but recovery has come somewhat slower for our industry than others and the economy, even as it grows, will have normal cycles with ebbs and flows. The smartest dealerships can actually continue to grow market shares during down times. You can, too!! Continue reading “Thriving During a Market Slowdown”