Equipment Trader


Webster’s Dictionary defines leverage as “a mechanical advantage gained by the use of a lever.” Applying that definition to dealerships, leverage is a sales advantage gained by creating and exerting influence over…

Equipment Rental Trends: How Big is the Boom?

Equipment rentals are an increasingly large segment of machinery, both in dealerships and on job-sites. But how much are rentals really growing?? Understanding the current state of the industry, and how…

Thriving During a Market Slowdown

The Great Recession is largely over, but recovery has come somewhat slower for our industry than others and the economy, even as it grows, will have normal cycles with ebbs and flows. The smartest dealerships can actually continue to grow market shares during down times. You can, too!!