Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory.
Welcome to Part 1 of our commercial dealership Successful Selling blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers. To that end, today we’re talking about internal metrics that maximize website data to help dealers understand, approach, and capture the attention of customers. Continue reading “Successful Selling: Internal Metrics That Help Maximize Website Data”
There are many ways to develop leads and connections, from growing your networking leverage and building a sphere of influence to advertising through emerging technology and bold marketing strategies. Personable relationships and attention-grabbing campaigns are certainly effective and lead to a great deal of sales. However, these are only two parts of a strategic, connection-generating trifecta. What is this third, final piece of the puzzle? We’re glad you asked, because today we’re talking about Generating Leads Through Content Development!! Continue reading “Generating Leads Through Content Development”
If you keep up with the Equipment Trader blog, then you know that there are some Big Reasons to Rent Equipment and that the Equipment Rental Business is Booming. We’ve even talked about the growing phenomena of Peer-to-Peer Rentals!! But we haven’t yet discussed what it takes to make the best equipment rental decision. Well, that changes today!! Here we’ll be breaking down 11 Quick Tips for Renting Equipment!! There’s no need to beat around the bush; let’s get to it!! Continue reading “11 Quick Tips for Renting Equipment”
Webster’s Dictionary defines leverage as “a mechanical advantage gained by the use of a lever.” Applying that definition to dealerships, leverage is a sales advantage gained by creating and exerting influence over an intended target. I think the key to successful sales, therefore, is knowing how to develop and apply leverage over current and new customers. And the most effective way you can create and exert that influence is by building positive and productive relationships!
Continue reading “Leverage”
Industries from construction and agriculture to logistics and transportation use various truck scales for diverse weighing needs. However, paying a small fortune for new equipment — or paying frequent rent that keeps adding up — might not be feasible for many businesses. The trick is to find the right truck scale that doesn’t break the bank, but still offers a superior weighing solution. Continue reading “4 Factors to Consider Before Buying Used Truck Scales”
Used equipment – there are some ”Big-As-F” Reasons to Buy and we’ve spent the past few weeks discussing Tips for Making a Purchase. The most important step in buying any older machinery is to learn as much as you can about the equipment, its past, and the owner/dealer/seller. Recently, we covered important considerations for Inspecting the Machine and Learning the History. Today, we’ll continue to look at How to Evaluate Used Equipment Before Buying by discussing what goes into Researching the Dealer!! Continue reading “How to Evaluate Used Equipment Before Buying: Researching the Dealer”
There are some ”Big-As-F” Reasons to Buy Used Equipment, which is why we’ve been outlining Quick Tips for Buying Used Equipment. The most important step in buying any older machinery is to learn as much as you can about the equipment, its history, and the seller. Recently, we covered important considerations for Inspecting the Machine. Today, we’ll continue to look at How to Evaluate Used Equipment Before Buying by discussing what goes into Learning the History!! Continue reading “How to Evaluate Used Equipment Before Buying: Learning the History”
There are some “Big-As-F” Reasons to Buy Used Equipment and we’ve already provided 8 Quick Tips for Buying Used Equipment. Because the most important step in buying any used equipment is to learn as much as you can about the machine, its history, and the seller, we’re taking some extra time to describe How to Evaluate Used Equipment Before Buying!! Today, we’ll look at what goes into Inspecting the Machine!! Continue reading “How to Evaluate Used Equipment Before Buying: Inspecting the Machine”
At Equipment Trader, we always want to help our customers find the very best equipment for their lives and work! Our website carries a huge inventory of new and used equipment. While new is the right choice for some, we’ve previously identified 4 Big-As-F Reasons to Buy Used Equipment. To help out with your used purchases, today we’ve assembled 8 Quick Tips for Buying Used Equipment!! Continue reading “8 Quick Tips for Buying Used Equipment”
There’s no question that while some areas of building construction and maintenance have seen recent expansion, other sectors continue to be stagnant. The Great Recession is largely over, but recovery has come somewhat slower for our industry than others and the economy, even as it grows, will have normal cycles with ebbs and flows. The smartest dealerships can actually continue to grow market shares during down times. You can, too!! Continue reading “Thriving During a Market Slowdown”