Generating Leads Through Content Development

Personable relationships and attention-grabbing campaigns are certainly effective and lead to a great deal of sales. However, these are only two parts of a strategic, connection-generating trifecta. What is…

11 Quick Tips for Renting Equipment

There are some big reasons to rent equipment, and the rental business is booming. But we haven’t yet discussed what it takes to make the best equipment rental decision. Well, that changes today!!

Leverage

Webster’s Dictionary defines leverage as “a mechanical advantage gained by the use of a lever.” Applying that definition to dealerships, leverage is a sales advantage gained by creating and exerting influence over…

4 Factors to Consider Before Buying Used Truck Scales

Industries from construction and agriculture to logistics and transportation use various truck scales for diverse weighing needs. However, paying a small fortune for…

How to Evaluate Used Equipment Before Buying: Researching the Dealer

Learning about the dealer – and, if the dealer is selling on behalf of someone else, the original owner – is important supplemental information for establishing…

How to Evaluate Used Equipment Before Buying: Learning the History

Not only should you know the current state of a piece of pre-owned equipment, but you should also learn how the machine has been used and treated in the past…

How to Evaluate Used Equipment Before Buying: Inspecting the Machine

You’ll want to examine any piece of used equipment at every level, including mechanical and hydraulic, structural and in-cab, fluids and exhaust, and…

8 Quick Tips for Buying Used Equipment

At Equipment Trader, we always want to help our customers find the very best equipment for their lives and work! Our website carries a huge inventory of new and used equipment. While new is the right choice for some, there are many benefits to used. To help out…

Thriving During a Market Slowdown

The Great Recession is largely over, but recovery has come somewhat slower for our industry than others and the economy, even as it grows, will have normal cycles with ebbs and flows. The smartest dealerships can actually continue to grow market shares during down times. You can, too!!