Equipment Trader

Sea of Opportunity: Tips for Organizational Networking

Here’s a fun fact: bottlenose dolphins and “false-killer whales” (which happen to look like orcas) are distinct species, but often form interspecies “super-pods” to coordinate hunting, with dolphins eating first and making way for the false-killers to prey… Read More

Scrappy Marketing on a Budget: Evaluating Email Campaign Success

Scrappy Marketing on a Budget: Create Referral Programs

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think… Read More

Back to Basics: Strategic Benefits of Market Analysis

Welcome to Part 4 of our commercial dealership Back to Basics blog series, produced through a partnership between Commercial Web Services, Equipment…

New Reporting from Equipment Trader is a BIG DEAL

We’ve got some huge news to share: Equipment Trader is launching new reporting tools for dealers who sell their equipment, and it’s a BIG DEAL…

Equipment Rental Trends: How Big is the Boom?

Equipment rentals are an increasingly large segment of machinery, both in dealerships and on job-sites. But how much are rentals really growing?? Understanding the current state of the industry, and how…

How Far is Too Far?

It’s perhaps one of the biggest tensions that marketing professionals have to wrestle with: How far is too far? Dealers selling anything from dozers and big-rigs to toothpaste and toys have to figure out ways to…

Rethinking Leads: Why We Should Embrace Emerging Opportunities

Before online ads and targeted emails, and even before telemarketing and robocalls, sales often involved door-to-door salesmen and saleswomen traveling across the country, pitching to strangers. It was the coldest call imaginable, but also…

Economic Uncertainty Can Be Good For Rental Business

With all of the upheaval in Washington right now, I’ve heard from many dealers who say that they’re nervous about…

Co-op Advertising Creates Enormous Advantages for Equipment Dealers

It still surprises me when I come across a franchise dealer who is not fully utilizing his co-op advertising funds. To me, it’s the same thing as throwing half your paycheck in the trash. Co-op funds are earned by dealers…