Equipment Trader

Successful Selling: Internal Metrics That Help Maximize Website Data

Welcome to Part 1 of our Successful Selling blog series, produced through a partnership between Commercial Web Services, Equipment Trader, and…

Generating Leads Through Content Development

Personable relationships and attention-grabbing campaigns are certainly effective and lead to a great deal of sales. However, these are only two parts of a strategic, connection-generating trifecta. What is…

Leverage

Webster’s Dictionary defines leverage as “a mechanical advantage gained by the use of a lever.” Applying that definition to dealerships, leverage is a sales advantage gained by creating and exerting influence over…

“Man on the Moon” Goals

NASA (National Aeronautics and Space Administration) was a newly formed organization in 1958 with the expectation of doing great things beyond the bounds of earth. They were embarrassed when the Soviet Union launched the first orbital satellite, Sputnik, in 1959. The leadership of NASA had set goals they wanted to achieve…

Thriving During a Market Slowdown

The Great Recession is largely over, but recovery has come somewhat slower for our industry than others and the economy, even as it grows, will have normal cycles with ebbs and flows. The smartest dealerships can actually continue to grow market shares during down times. You can, too!!