Equipment Trader

Scrappy Marketing on a Budget: Grow Social Media Influence

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think… Read More

10 Tips for Creating an Ideal Sales Day

It can be easy to look at an Ideal Sales Day Schedule in a vacuum, and think that it’s easy. In fact, it takes a lot of work and strategic planning to consistently put together a string of ideal sales days that add up to…

Are Your Listings Picture Perfect?

We can’t quite figure out why some dealers do not include photos in their online listings. Buyers are always going to want to know what a piece of equipment looks like before they buy it, and…

Listing Your Equipment Price Matters

We can’t quite figure out why some dealers don’t include pricing in their online listings. Consumers are much more likely to become hard leads and actual buyers if they can get more information about a product…