In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!
It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 2 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Grow Social Media Influence!! Continue reading “Scrappy Marketing on a Budget: Grow Social Media Influence”
As a salesperson, your job is to get in front of decision-makers and facilitate productive conversations that lead to a commitment for business. Previously on the blog, we’ve discussed what it takes for a salesperson to put together an Ideal Sales Day that is constructed to maximize opportunities for networking and sales. The real point of the post was that organization and planning are the keys to your success. Continue reading “10 Tips for Creating an Ideal Sales Day”
We can’t quite figure out why some dealers do not include photos in their online listings.
Buyers are always going to want to know what a piece of equipment looks like before they buy it, and they deserve as much if they are going to spend a decent amount of money on a machine. But providing photos is not only a seller best-practice for ethical reasons, it’s also better for business. Continue reading “Are Your Listings Picture Perfect?”
We can’t quite figure out why some dealers don’t include pricing in their online listings. Consumers are much more likely to become hard leads and actual buyers if they can get more information about a product early on. Before making an online purchase especially, today’s buyers like to do almost all of their research and come as close as possible to making a decision before they ever reach out to a dealer. In fact, many consumers simply skip over listings that don’t include all of the relevant information they need to make their decision. In other words, customers are ignoring listings without pricing details. Continue reading “Listing Your Equipment Price Matters”