Equipment Trader

Scrappy Marketing on a Budget: Establish Local Partnerships

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think… Read More

Scrappy Marketing on a Budget: Create Referral Programs

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think… Read More

How to Lose Equipment Sales

Yes, yes, I know the title sounds negative. Losing sales, after all, is a dealership’s worst nightmare. But talking about what NOT to do helps dealers identify mistakes to avoid and highlights the more productive solutions commercial salespeople… Read More

Scrappy Marketing on a Budget: Grow Social Media Influence

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think… Read More

Scrappy Marketing on a Budget: Develop Provoking Content

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think… Read More

Construction’s Explosive, Trillion-Dollar Growth Potential

“Construction is one of the least digitized industries…” That’s according to Michael Wholey, an intelligence analyst for CB Insights, a firm that specializes in machine learning. Speaking to Curbed.com, Wholey describes how “many startups are seizing the opportunity… Read More

8 Things to Consider When Buying an Ag Drone

Ag drones not only capture photographs, but can also use sensors to track factors like crop health, the presence of insects, and irrigation levels. Some ag pros even use drones to engage in “precision farming,”…

Ag Drones Become a Major Tool for Farmers

It’s very likely that you’ve noticed that drones, once a hobby for a few enthusiasts, have become major tools across a number of industries. Today, construction drones survey and map job sites, military drones…

Warming Up Our Cold Calls

As the Fall season begins, soon we will be feeling a chill in the air and warming up with heavy coats and cups of hot chocolate or coffee (possibly pumpkin-spiced). However, warming up your cold calls should be…

Technology Trends: How to Get Employees to Buy-In

Welcome to Part 2 of our Technology Trends blog series produced through a partnership between Equipment Trader, Commercial Web…

Technology Trends: How to Take Advantage of Technology in the Industry

Welcome to Part 1 of our Technology Trends blog series produced through a partnership between Equipment Trader, Commercial Web…

Successful Selling: The Importance of an Updated Website

Welcome to Part 5 of our Successful Selling blog series, produced through a partnership between Commercial Web Services, Equipment Trader, and…