What is Multi-Click Attribution and How Can It Benefit Your Business?

There’s a growing concept in sales that is changing how we think about online advertising: “multi-click attribution.” Traditionally, credit for a sale is given to whatever source last came into contact with a consumer; that’s called “last-click attribution.” But as the pathway of online sales becomes more complex, it’s increasingly important to recognize the role of multiple sources of contact which encourage purchases at various times in various ways. This more nuanced approach to understanding online marketing and sales is called multi-click attribution and it can be an extremely important tool in guiding your marketing dollars! Continue reading “What is Multi-Click Attribution and How Can It Benefit Your Business?”

ducklings following their mother across a road

Develop A Leading Voice

Dynamic leaders seem to effortlessly inspire employees, guide organizations to success, and even revolutionize industries. However, most of us are kept busy with day-to-day deadlines, weather delays, machine malfunctions, or just filling out an invoice correctly the first time. So how, you ask, do you develop a leading voice in your own life, business and industry when you’re already hard at work? Read on! Continue reading “Develop A Leading Voice”