Scrappy Marketing on a Budget: Evaluating Email Campaign Success

Scrappy Marketing on a Budget: Grow Social Media Influence

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 2 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Grow Social Media Influence!! Continue reading “Scrappy Marketing on a Budget: Grow Social Media Influence”

3 Solutions for Combating the Skilled Labor Shortage

It’s no secret that there is a shortage of skilled construction labor in our country. Across the U.S. there are approximately 200,000 openings in construction waiting to be filled- an 81% increase over the past 2 years. Yet 27 states lost construction jobs from March to April. The opportunities for construction employment are abundant, but workers are simply not available to take advantage of them. Continue reading “3 Solutions for Combating the Skilled Labor Shortage”