Equipment Trader

New Reporting from Equipment Trader is a BIG DEAL

We’ve got some huge news to share: Equipment Trader is launching new reporting tools for dealers who sell their equipment, and it’s a BIG DEAL…

Are Your Listings Picture Perfect?

We can’t quite figure out why some dealers do not include photos in their online listings. Buyers are always going to want to know what a piece of equipment looks like before they buy it, and…

4 Tips for Optimizing Inventory Listings

There’s a reason Equipment Trader is the leading online marketplace for buying and selling equipment. Well, actually, there are a few reasons. Today…

Listing Your Equipment Price Matters

We can’t quite figure out why some dealers don’t include pricing in their online listings. Consumers are much more likely to become hard leads and actual buyers if they can get more information about a product…

7 Quick Tips for Selling Used Equipment

On our website, there are millions of visitors browsing over 100,000 pieces of equipment from over 900 dealers – so it’s safe to say say we know a little bit about selling equipment!! Recently on the blog, we’ve been…

How to Capture Both Planners & Reactors

There are two types of buyers: those that plan and those that react. Our job, as equipment dealers, is to effectively market to both.

Stay Visible On The Web

There is an ever-increasing demand from consumers to have ample amounts of information at their fingertips. We’ve previously outlined social media Dos & Don’ts. Today, we’ll take a look at how else you can keep your business visible to customers. From search engine results to business listings, there are several key details one should remember: