Equipment Trader

What is Multi-Click Attribution and How Can It Benefit Your Business?

There’s a growing concept in sales that is changing how we think about online advertising: “multi-click attribution.” Traditionally, credit for a sale is given to…

How to Evaluate Used Equipment Before Buying: Researching the Dealer

Learning about the dealer – and, if the dealer is selling on behalf of someone else, the original owner – is important supplemental information for establishing…

Upgrading Mayberry: Digital Ads Bring Business Into the Future

Some days we may wish for simpler times, like those in Mayberry, but business is no longer as easy as opening the doors to your dealership and waiting for…

8 Quick Tips for Buying Used Equipment

At Equipment Trader, we always want to help our customers find the very best equipment for their lives and work! Our website carries a huge inventory of new and used equipment. While new is the right choice for some, there are many benefits to used. To help out…

Rethinking Leads: Why We Should Embrace Emerging Opportunities

Before online ads and targeted emails, and even before telemarketing and robocalls, sales often involved door-to-door salesmen and saleswomen traveling across the country, pitching to strangers. It was the coldest call imaginable, but also…