When it comes time to purchase equipment, where do you look? Buyers often turn to traditional dealers who offer both new and used equipment for sale, but there’s another option that shouldn’t be overlooked: purchasing formerly rented equipment from rental companies, such as United Rentals. As these dealerships update their rental fleets with new machines, they need to move on from their used equipment, which can create great deals for consumers. A number of rental companies sell their previously rented machines on Equipment Trader – from air compressors and excavators to loaders and scissor lifts – so today we’re breaking down the advantages of buying equipment that was previously a rental unit. Continue reading “Advantages of Buying Previously-Rented Equipment”
In a previous lifetime, I was a high school football coach where I learned that you only win if you take a systematic approach to training, coaching, and playing. Those early experiences led me to a mantra that I still live by today, “In a bad system, even a talented individual is likely to fail. In a great system, even an average person is likely to succeed.” It’s true in sports and it’s true in sales. I have seen exceptionally talented salespeople fail, because they were in a bad system or had no system at all. I have also seen relatively average salespeople succeed beyond their talent level, because they had adopted a strategic and systematic approach to their work.
Because sales systems can have a major impact on your dealership’s success, it’s important to understand the main components of an effective system. So what makes a great equipment sales system? Continue reading “What Makes a Great Equipment Sales System?”