Equipment Trader

Are Your Listings Picture Perfect?

We can’t quite figure out why some dealers do not include photos in their online listings. Buyers are always going to want to know what a piece of equipment looks like before they buy it, and…

How to Capture Both Planners & Reactors

There are two types of buyers: those that plan and those that react. Our job, as equipment dealers, is to effectively market to both.

Take Advantage of Big Months for Equipment Sales

Dealerships that desire to take advantage of this seasonal spike in potential buyers need to begin marketing now, before decisions are finalized.