Equipment Trader

Scrappy Marketing on a Budget: Grow Social Media Influence

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think… Read More

10 Equipment Dealership Tips for Working Smarter

2018 has so far been a breakthrough year. Our commercial sales training program has had more telephone calls in the last two months from…

Leverage

Webster’s Dictionary defines leverage as “a mechanical advantage gained by the use of a lever.” Applying that definition to dealerships, leverage is a sales advantage gained by creating and exerting influence over…

Keeping Your Eye on the Ball: Retention & Fixed Ops

It’s so easy for a team to lose points if there isn’t someone keeping an eye on the ball. And it’s easy for a dealership to lose leads and sales if…

The Right Stuff!

The movie “The Right Stuff” was the story of the early jet test pilots and the first seven astronauts selected by…