In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!
It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 2 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Grow Social Media Influence!! Continue reading “Scrappy Marketing on a Budget: Grow Social Media Influence”
New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to Basics!
Welcome to Part 4 of our commercial dealership Back to Basics blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.
To check out the previous entries in the Back to Basics series, just click on the titles below:
Today we’re talking about the strategic benefits of market analysis. Continue reading “Back to Basics: Strategic Benefits of Market Analysis”
There are big things happening at Equipment Trader!! Last year, we celebrated 20 years of serving the commercial equipment industry with a brand new website, a new name — we used to be called “Equipment Trader Online” — and a revitalization of our blog and social media accounts. And the growth keeps on going! There have been a number of very exciting events and upgrades for Equipment Trader over the first half of 2018, so today we’re Celebrating 6 Months of Growth: A Mid-Year Equipment Trader Update!! Continue reading “Celebrating an Exciting 6 Months: A Mid-Year Equipment Trader Update”
We’ve got some huge news to share: Equipment Trader is launching new reporting tools for dealers who sell their equipment through EquipmentTrader.com!!
This is a BIG DEAL. These reporting tools will provide dealers with a more advanced understanding of how buyers are interacting with their listings, how their inventory is performing, and how their inventory listings compare to competition in local and national markets, and more. Continue reading “New Reporting from Equipment Trader is a BIG DEAL”
There’s a reason Equipment Trader is the leading online marketplace for buying and selling equipment. Well, actually, there are a few reasons. Today we’re going to talk about one that really excites our dealers: the opportunity to optimize their inventory listings so that they can more quickly and efficiently connect with the buyers who are most likely to be interested and make a purchase. Keep reading to explore 4 Tips for Optimizing Inventory Listings!! Continue reading “4 Tips for Optimizing Inventory Listings”