Equipment Trader

Scrappy Marketing on a Budget: Grow Social Media Influence

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think… Read More

How Far is Too Far?

It’s perhaps one of the biggest tensions that marketing professionals have to wrestle with: How far is too far? Dealers selling anything from dozers and big-rigs to toothpaste and toys have to figure out ways to…

How to Evaluate Used Equipment Before Buying: Researching the Dealer

Learning about the dealer – and, if the dealer is selling on behalf of someone else, the original owner – is important supplemental information for establishing…