Equipment Trader

Mastering the Equipment Marketing Circus

“If the circus is coming to town and you paint a sign saying, ‘Circus Coming to the Showground Saturday,’ that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion…

10 Tips for Creating an Ideal Sales Day

It can be easy to look at an Ideal Sales Day Schedule in a vacuum, and think that it’s easy. In fact, it takes a lot of work and strategic planning to consistently put together a string of ideal sales days that add up to…

New Reporting from Equipment Trader is a BIG DEAL

We’ve got some huge news to share: Equipment Trader is launching new reporting tools for dealers who sell their equipment, and it’s a BIG DEAL…

An Ideal Sales Day vs. A Typical Day

Is there such a thing as a typical day for a commercial sales consultant? Maybe not, but there absolutely are certain priorities and actions that can make a day ideal for a dealership. A commercial salesperson’s…

Are Your Listings Picture Perfect?

We can’t quite figure out why some dealers do not include photos in their online listings. Buyers are always going to want to know what a piece of equipment looks like before they buy it, and…

10 Equipment Dealership Tips for Working Smarter

2018 has so far been a breakthrough year. Our commercial sales training program has had more telephone calls in the last two months from…

4 Tips for Optimizing Inventory Listings

There’s a reason Equipment Trader is the leading online marketplace for buying and selling equipment. Well, actually, there are a few reasons. Today…

The Trade Show Paradox

The scene of your typical trade show is pretty well known, but it also demonstrates a compelling and complicated paradox that we don’t always…

How to Gain Endless Referrals!

As we dive deeper into the process of gaining referrals, I want to mention a saying that I live by: “In a bad system, even a great salesperson will most likely fail…

Generating Leads Through Content Development

Personable relationships and attention-grabbing campaigns are certainly effective and lead to a great deal of sales. However, these are only two parts of a strategic, connection-generating trifecta. What is…

Leverage

Webster’s Dictionary defines leverage as “a mechanical advantage gained by the use of a lever.” Applying that definition to dealerships, leverage is a sales advantage gained by creating and exerting influence over…

9 Steps to Equipment Dealership Success

I get calls on a regular basis from new commercial sales consultants and most have the same question, “What is the quickest way to grow my sales volume?” My answer to that question is always the same…