I’m a big reader, averaging one book every two weeks. My topics are usually related to sales, customer service, leadership, or motivation. That may sound boring to some, but I consistently learn things that make me a better… Read More
We can’t quite figure out why some dealers do not include photos in their online listings. Buyers are always going to want to know what a piece of equipment looks like before they buy it, and…
There’s no doubt that relations with Mexico are strained right now. This past political cycle has spooked manufacturers and dealers alike. There’s a great deal of uncertainty in what’s going to happen with policy and tariffs. Although that’s all true, it’s actually a really good time to export your equipment!!
Dealerships that desire to take advantage of this seasonal spike in potential buyers need to begin marketing now, before decisions are finalized.