Equipment Trader

Are Your Listings Picture Perfect?

We can’t quite figure out why some dealers do not include photos in their online listings. Buyers are always going to want to know what a piece of equipment looks like before they buy it, and…

4 Tips for Optimizing Inventory Listings

There’s a reason Equipment Trader is the leading online marketplace for buying and selling equipment. Well, actually, there are a few reasons. Today…

How Far is Too Far?

It’s perhaps one of the biggest tensions that marketing professionals have to wrestle with: How far is too far? Dealers selling anything from dozers and big-rigs to toothpaste and toys have to figure out ways to…

7 Quick Tips for Selling Used Equipment

On our website, there are millions of visitors browsing over 100,000 pieces of equipment from over 900 dealers – so it’s safe to say say we know a little bit about selling equipment!! Recently on the blog, we’ve been…

What is Multi-Click Attribution and How Can It Benefit Your Business?

There’s a growing concept in sales that is changing how we think about online advertising: “multi-click attribution.” Traditionally, credit for a sale is given to…

4 Big-As-F Reasons to Buy Used Equipment

At Equipment Trader, we always want to help our buyers find the very best equipment for their lives and work! Our site carries both new and used machinery. Shiny new equipment is tempting, but older machines could be the better purchase. Why’s that? Glad you asked…

How to Capture Both Planners & Reactors

There are two types of buyers: those that plan and those that react. Our job, as equipment dealers, is to effectively market to both.