Equipment Trader

Why Attribution Matters for Equipment Dealers

Prior to the Internet, a consumer’s path to purchase was relatively linear. They relied heavily on local equipment dealerships for knowledge and information about various pieces of machinery, coming directly to you – the dealer – at the… Read More

What is Multi-Click Attribution and How Can It Benefit Your Business?

There’s a growing concept in sales that is changing how we think about online advertising: “multi-click attribution.” Traditionally, credit for a sale is given to…