7 Tips for Maximizing Your Trade Show Attendance

It can be funny to see how over-the-top comic-book fans can be at events like Comic-Con, but then you realize people can be just as passionate about attending certain events in the heavy equipment industry. Okay, most of us don’t show up in costume, but trade shows, expos, and conventions are still a huge deal.

Trade shows are a unique opportunity to be surrounded by professionals and other individuals in your field, where conversations about work are easy and don’t require lengthy explanations about industry terms. This makes industry events fantastic opportunities to make connections, find that product that will take your business to the next level, and of course, compete with your colleagues for who can find the best giveaways.

Of course, convention and expo attendance that is truly successful requires some level of strategic planning. Below are our tips for maximizing your trade show attendance: Continue reading “7 Tips for Maximizing Your Trade Show Attendance”

The Trade Show Paradox

Cranes are taking turns lifting gigantic rocks. Virtual reality headsets are transporting people to worksites around the world. Concrete trucks are spinning on the show room floor. Screens and signs are filled with fun, dynamic graphics. Business cards are exchanged for chances to win smart-tablets and gift-cards. And the Equipment Trader table is handing out our famous color-changing cups (yellow when warm, green when cold).

The scene of your typical trade show is pretty well known, but it also demonstrates a compelling and complicated paradox that we don’t always talk about, related to just how important the set-up of your booth really is. Continue reading “The Trade Show Paradox”