Scrappy Marketing on a Budget: Evaluating Email Campaign Success

Scrappy Marketing on a Budget: Grow Social Media Influence

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 2 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Grow Social Media Influence!! Continue reading “Scrappy Marketing on a Budget: Grow Social Media Influence”

Celebrating an Exciting 6 Months: A Mid-Year Equipment Trader Update

There are big things happening at Equipment Trader!! Last year, we celebrated 20 years of serving the commercial equipment industry with a brand new website, a new name — we used to be called “Equipment Trader Online” — and a revitalization of our blog and social media accounts. And the growth keeps on going! There have been a number of very exciting events and upgrades for Equipment Trader over the first half of 2018, so today we’re Celebrating 6 Months of Growth: A Mid-Year Equipment Trader Update!! Continue reading “Celebrating an Exciting 6 Months: A Mid-Year Equipment Trader Update”