Back to Basics: Impact of Usability in Website Design

New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to Basics!

Welcome to Part 3 of our commercial dealership Back to Basics blog series, produced through a partnership between Commercial Web ServicesCommercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

If you want to learn more about best practices for inventory photos, check out Part 1 of our series. More interested in keeping your listings updated and accurate? Then check out Part 2 of our series! Today we’re talking about the importance of usability when it comes to website design. Continue reading “Back to Basics: Impact of Usability in Website Design”

Back to Basics: Keeping Listings Accurate & Updated

New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to Basics!!

Welcome to Part 2 of our commercial dealership Back to Basics blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

If you want to learn more about best practices for inventory photos, check out Part 1 of our series HERE. Today, we’re talking about the importance of keeping your online inventory accurate and updated!! Continue reading “Back to Basics: Keeping Listings Accurate & Updated”

Celebrating an Exciting 6 Months: A Mid-Year Equipment Trader Update

There are big things happening at Equipment Trader!! Last year, we celebrated 20 years of serving the commercial equipment industry with a brand new website, a new name — we used to be called “Equipment Trader Online” — and a revitalization of our blog and social media accounts. And the growth keeps on going! There have been a number of very exciting events and upgrades for Equipment Trader over the first half of 2018, so today we’re Celebrating 6 Months of Growth: A Mid-Year Equipment Trader Update!! Continue reading “Celebrating an Exciting 6 Months: A Mid-Year Equipment Trader Update”