Equipment Trader

Scrappy Marketing on a Budget: Create Referral Programs

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think… Read More

How to Evaluate Used Equipment Before Buying: Researching the Dealer

Learning about the dealer – and, if the dealer is selling on behalf of someone else, the original owner – is important supplemental information for establishing…