Scrappy Marketing on a Budget: Evaluating Email Campaign Success

Scrappy Marketing on a Budget: Create Referral Programs

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 3 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Create Referral Programs!! Continue reading “Scrappy Marketing on a Budget: Create Referral Programs”

How to Evaluate Used Equipment Before Buying: Researching the Dealer

Used equipment – there are some ”Big-As-F” Reasons to Buy and we’ve spent the past few weeks discussing Tips for Making a Purchase. The most important step in buying any older machinery is to learn as much as you can about the equipment, its past, and the owner/dealer/seller. Recently, we covered important considerations for Inspecting the Machine and Learning the History. Today, we’ll continue to look at How to Evaluate Used Equipment Before Buying by discussing what goes into Researching the Dealer!! Continue reading “How to Evaluate Used Equipment Before Buying: Researching the Dealer”